Lotte Cinema, aiming to be a complex cultural space with Culture Square, announced that it will launch a special collaboration menu coinciding with the exclusive release of the movie "The Theory of Meals."
This promotion is a unique collaboration that realizes recipes featured in the film "The Theory of Meals" as actual sweet shop menus, designed so that audiences can experience the movie through taste as well. The new menu consists of three items: ▲"Charcoal Grilled Chicken Rib Flavor Popcorn," ▲"Charcoal Grilled Rib Seasoning Chicken," and ▲"Dongpo Pork Dumplings."
First, the popcorn, which represents snacks in theaters, has been infused with the "legendary chicken recipe" from "The Theory of Meals". The ▲"Charcoal Grilled Chicken Rib Flavor Popcorn" boasts addictive flavors. With a crispy texture and infused with charcoal flavor and the sweet meat taste of rib-flavored chicken seasoning, it offers a new taste that breaks away from traditional popcorn, enhancing the audience's immersion in the movie.
In addition, the ▲"Charcoal Grilled Rib Seasoning Chicken" tantalizes the taste buds of moviegoers with its lean, tender texture. It perfectly captures the details from the film in both taste and appearance, allowing viewers to feel as if they have become the main character. Also, the dumplings made from the "legendary recipe" in the movie, ▲"Dongpo Pork Dumplings," harmonize the rich flavor of Dongpo pork with abundant juiciness and the crisp texture of bok choy and cabbage, providing a more diverse gourmet experience.
The three new menu items, born from the unique worldview of "The Theory of Meals," add the fun of eating to the fun of watching, enriching the audience's sensory experience. In particular, they offer a special experience that connects the movie with reality through "experiential screenings," allowing viewers to enjoy the film's content beyond the screen. The "Charcoal Grilled Chicken Rib Flavor Popcorn" and "Charcoal Grilled Rib Seasoning Chicken" will be available nationwide, while the "Dongpo Pork Dumplings" can be found at select Lotte Cinema sweet shops starting from the 20th.
Additionally, Lotte Cinema will host a screening event titled "One Meal, One Cinema" where audiences can enjoy the movie "The Theory of Meals" alongside the collaboration menu. The screening will take place on Aug. 20 (Wed) at 7:30 p.m. at Lotte Cinema World Tower, and attendees will be provided with "Charcoal Grilled Chicken Rib Flavor Popcorn," the completion-style non-alcoholic beer "Cloud Non-Alcoholic," and a "Theory of Meals Sponge". More details about the "Theory of Meals" collaboration menu and the screening event can be found on the Lotte Cinema website and application.
Park Seon-mi, head of the F&B team at Lotte Culture Works, noted, "As the new menu is presented alongside 'The Theory of Meals,' it offers a unique experience to enjoy the film's worldview in a different way. In the future, we will continue to enhance the theater experience through various collaborations with different intellectual properties."
"The Theory of Meals," an office fantasy comedy intertwined with taste and humor, tells the story of an ordinary employee named Kyung-soo, who lives without presence and acquires a secret chicken recipe. It is set to be released on Aug. 20 (Wed) at theaters nationwide.
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