'Jjin Nal Geot' has exploded with food reactions as the hidden food road 'Ttubugi Mat Chongsa' made a strong start from its first broadcast, receiving enthusiastic responses from domestic and international viewers.
The first episode of the entertainment show 'Ttubugi Mat Chongsa,' co-produced by channel S and SK Broadband, which aired on 7th, depicted Kwon Yul, Yeon Woo-jin, and Lee Jung-shin's first journey to hunt for hidden 'extreme restaurants' in Florence, Italy. As they discovered unexpected flavors in familiar dishes like pizza, gelato, and steak, they delivered a surprising charm.
Especially in the scorching heat of Florence, with a perceived temperature nearing 40 degrees, the three actively searched for restaurants while communicating with locals, creating an authentic travelogue. The appearance of 'Ttubugi Mat Chongsa,' which literally dug into local daily life on foot, captured viewers by clearly contrasting with existing travel entertainment that faced criticism for 'celebrity extravagance.'
'The food icon,' eldest Kwon Yul, led his younger companions with rich knowledge about food and extreme high tension, fitting his nickname 'Yul-shelang.' The second son, Yeon Woo-jin, a 'variety show rookie,' rose to prominence with unrefined raw reactions and a serious attitude towards the history and cuisine of the travel destination, becoming a highly engaging character. The youngest, Lee Jung-shin, served as the center among his brothers with his unique joyfulness and unpredictability.
As a result, according to Nielsen Korea, the first episode of 'Ttubugi Mat Chongsa' achieved significant results in both target viewer ratings (ages 20 to 49) and household ratings, marking a refreshing start. In particular, the female viewer demographic in their 20s recorded an average viewing time of '36 minutes,' demonstrating high loyalty.
Following the broadcast, online reactions heated up. Comments from domestic and international viewers rolled in on the official channel S YouTube and Instagram accounts, saying, "I watched the live broadcast and found it so fun that I watched it again, and I'm planning to watch it another time today," "Thanks to the trio, my eyes and mouth are enjoying a feast," "I couldn't stop watching. I laughed so hard I cried," "I could happily listen to actor Yeon Woo-jin's history lecture all day," and "I'm going to eat pizza and pasta for lunch tomorrow, and gelato for dessert!" Additionally, some viewers expressed their travel plans, stating, "If I have the chance to go to Florence later, I will visit each of the restaurants featured in the show without missing any."
The 'genuine' local gastronomy exploration of Kwon Yul, Yeon Woo-jin, and Lee Jung-shin unfolds in the hot Florence, featuring laughter and a feast of flavors. 'Ttubugi Mat Chongsa' airs every Thursday night at 9:20 p.m.
[Photo] Provided by channel S, SK Broadband.
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