The debut of the group AtHeart is just one day away.
AtHeart will release their first EP 'Plot Twist' through global music platforms at 6 p.m. on the 13th.
AtHeart is a combination of 'Heart' and 'At (consolidation)', reflecting their intention to connect with fans worldwide and grow together. Just like a small flutter of wings can create a massive wind, the members are determined to present a new paradigm to the global K-pop scene based on their limitless potential.
Here are three reasons to look forward to AtHeart's official debut in the music industry.
#Titan's first girl group…global top-tier producers are all in attendance
Titan Content is a global entertainment corporation co-founded by Chairman Han Se-min, CEO Kang Jeong-a, CPO Lia Kim, and CVO Lee Gyeom. As pioneers who have turned K-pop into a global cultural phenomenon, they have poured all their accumulated musical expertise and know-how into ensuring AtHeart's debut.
As AtHeart takes on the title of 'Titan's first girl group,' their first EP 'Plot Twist' features a multitude of names from global top-tier producers in the credits. First, the title track 'Plot Twist' is produced and written by Jonah Shy, who has worked with artists like Chapel Royal, Camila Cabello, and Shawn Mendes, enhancing the song's immersive quality. The track 'Push Back' features production and songwriting by Rykeyz, known for working with Demi Lovato and Lisa, while 'Knew Me' is enhanced by Sermstyle, who has collaborated with Pitbull and Wiz Khalifa.
#Unexpected flutters of change…beginning of an official growth story
The first EP 'Plot Twist' is like the first flutter of wings for AtHeart, who dreams of soaring in the music industry, marking the beginning of their official growth narrative. It captures a variety of relatable emotions through five tracks, each with a distinct charm, set against an unpredictable flow.
The title track 'Plot Twist,' sharing its name with the album, captures the moment of facing one's true self honestly amidst unexpected emotional twists while moving toward 'a new me.' Following that, 'Dot Dot Dot...' conveys heartfelt communication without saying everything, while 'Knew Me' sings of self-assurance and the forthcoming 'new me.' The pre-debut track 'Good Girl (AtHeart)' expresses a sincere desire to get to know each other, albeit feeling unfamiliar, and 'Push Back' conveys the growing emotions amidst a push-and-pull dynamic.
#Achieving 650,000 subscribers and 33 million views before official debut…global Heart Attack begins
Even before their official debut, AtHeart is receiving overwhelming support from domestic and global fandoms, surpassing 650,000 official YouTube subscribers and 33 million cumulative views. Notably, the music film for their pre-debut song 'Good Girl (AtHeart),' released in May, achieved the remarkable milestone of over 10 million views amid a steady upward trend.
Furthermore, AtHeart has been gaining attention by consistently unveiling teaser content showcasing the individual skills of the members, including vocal, rap, and dance. They have broken the boundaries of positions, demonstrating that all members possess the appeal of being all-rounders and performers. Just as selected by prominent media outlets like Billboard, Variety, Teen Vogue, China's Sohu.com, and Japan's Yahoo Japan as 'the K-pop group to watch in 2025,' AtHeart is projected to set the K-pop scene ablaze in the second half of 2025 with their exceptional visuals and skills.
AtHeart's first EP 'Plot Twist' will be released simultaneously worldwide at 6 p.m. on the 13th through various music platforms, and an offline debut showcase will be held at 7:30 p.m. the same day at the Blue Square SOL Travel Hall in Seoul. In order to engage with more global fans, the debut showcase will also be livestreamed on AtHeart and M2's YouTube channels.
[Photo] Provided by Titan Content.
[OSEN]