Singer BE'O is engaging in comprehensive activities.
On the 5th, BE'O released the digital single 'ICONIC (Feat. CHANGMO)' and made a comeback after 1 year and 1 month. Immediately after the release, BE'O appeared on MBC FM4U 'Chinhan Chingu Lee Hyun' and on the 8th, appeared on KBS Cool FM 'Oh My Girl Hyojung's Raise the Volume', communicating with listeners by sharing friendly stories related to the new song.
In addition, ahead of the comeback, BE'O heated up the stage at the '28th Boryung Mud Festival' by pre-releasing some of the new songs, and is continuing a broad range of activities, including being listed in the lineup of the summer representative festival '2025 Daejeon 0 o'clock Festival.'
'ICONIC' is an addictive hip-hop track with a catchy hook and tightly exchanged rapping, conveying BE'O's self-reflection and ambition to establish himself as an icon. This song, which announces the birth of BE'O 2.0, proved BE'O's sustained influence by consistently showing its presence on the latest release charts and popularity indicators of major music sites immediately after its release.
In particular, the music video received praise for capturing BE'O's iconic charm with its sensuous mise-en-scène and various concepts. It captivated attention with graphic images expressing different inner feelings and emotions, and in a scene where BE'O opens a coffin and rises up, it symbolically revealed BE'O's determination towards a new chapter. Fans reacted by saying, "It's a different feeling compared to what we've seen before," "I understand why they referred to it as 'BE'O 2.0.' It feels deeper and more mature," and "I feel the meaning of breaking existing molds and starting anew."
[Photo] Big Planet Made Entertainment
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