"The Shin Se Kyung effect" is impacting the advertising industry.
Actress Shin Se Kyung is establishing her presence in the advertising world by achieving significant results. Recently, the 'Zero-log' video for MERITZ Securities, where she was a model, surpassed 10 million cumulative views on YouTube in just over a month, and she successfully renewed her exclusive contract with premium water brand Montbest, continuously proving the strong synergy with the brand. This remarkable achievement shows Shin Se Kyung's positive influence on the brand beyond the advertising results.
Shin Se Kyung effectively utilized her unique image of naturalness and trustworthiness to convey MERITZ Securities' financial benefits in a more friendly and authentic manner, enhancing the credibility of the advertisements. As a result, the videos released on the official MERITZ Securities YouTube channel recorded explosively rapid view counts, leading to positive outcomes in both entrusted assets and customer numbers.
The renewal of the contract with Montbest is also noteworthy in this context. Shin Se Kyung, who has been loved by the public across all age groups for a long time, has added persuasion to the values of "premium," "trust," and "sustainability" that the brand pursues. Thus, Montbest chose Shin Se Kyung as their exclusive model again this year after last year, showing strong trust.
In this way, Shin Se Kyung has not only made her mark as an actress but has also built high trust as an advertising model, solidifying her position as a blue chip in the advertising industry. She has perfectly fulfilled the role of a partner who conveys the essence of the brand's message. Many advertisers are paying attention to Shin Se Kyung, who continuously creates buzz with her wholesome and lovely visuals, as well as her clean, positive energy and naturalness. Industry insiders are reportedly praising that "just the name Shin Se Kyung adds trust to the brand."
Meanwhile, Shin Se Kyung is set to meet the public through the upcoming film "Humanit" by director Ryoo Seung-wan. It will be interesting to see what new aspects she will present to surprise and delight her audience as she continues her diverse activities.
[Photo] The Present Company / MERITZ Securities / Montbest
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