CORTIS, the 'HYBE Music rookie,' has made a declaration to the world.
CORTIS (Martin, James, Juhun, Seonghyeon, Geonho) released the music video for the intro track 'GO!' from their debut album 'COLOR OUTSIDE THE LINES' on the HYBE Labels YouTube channel at midnight on the 11th.
'GO!' is a track that all members participated in writing and composing. The minimal trap rhythm combined with intense synthesizer sounds instantly captures attention. The lyrics, like 'Bring it on, new hit' and 'We don't need another sign,' convey a bold aspiration to color the world with CORTIS's hue. The raw energy unique to teenagers is a key attraction. Lyrics that incorporate the members' real stories, such as 'I was a bit unusual in the neighborhood since I was young,' enhance the enjoyment of listening.
All five members are credited as co-directors of the 'GO!' music video. Despite being teenagers, their outstanding creative skills shine through, encompassing both music and video production. This point effectively showcases their identity as the 'Young Creator Crew', which collaborates on key content.
The 'GO!' music video was produced based on footage that CORTIS freely planned, filmed, and edited during their trainee days. It was shot in Los Angeles, USA, and draws attention with its unconventional direction. Instead of focusing on elegance, it captured unexpected and delightful moments. Scenes of teenagers playing, like cooling off in the spraying water of a car wash or running while holding a 360-degree camera in their mouth, were filmed 'as they are.' Dynamic and speedy directing techniques, such as stop motion, enhance the liveliness. The free atmosphere of hip hop that permeates the entire song integrates with the original visuals, making it impossible to take your eyes off.
As interest in CORTIS reaches its peak, they are set to release a conceptual performance film focused on the choreography of 'GO!' at midnight on the 12th. Through this video, viewers can appreciate the dance that the members created together.
CORTIS will release the audio for their title track 'What You Want' at 6 p.m. on the 18th. Their debut album 'COLOR OUTSIDE THE LINES' will be officially released at 6 p.m. on September 8th. CORTIS is the rookie team being launched by HYBE Music, known for its connection to BTS and TOMORROW X TOGETHER, after a remarkable six years, generating extraordinary expectations from the K-pop fandom.
[Photo provided by HYBE Music.]
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