The group BLACKPINK was indeed overwhelming.
In August 2025, as a result of big data analysis, BLACKPINK ranked first in girl group brand reputation. IVE was second, and Red Velvet was third.
The Korea Corporate Reputation Research Institute analyzed 51,332,730 brand big data measured from July 10, 2025, to August 10, 2025, for the girl group brand reputation big data analysis, measuring the brand reputation index using participation index, media index, communication index, and community index. Compared to the 58,566,893 girl group brand big data from last July, this represents a 12.35% decrease.
In August 2025, the girl group brand reputation 30 ranking was BLACKPINK, IVE, Red Velvet, TWICE, OH MY GIRL, (G)I-DLE, H1-KEY, Apink, LE SSERAFIM, fromis_9, WJSN, BABYMONSTER, ILLIT, STAYC, H1-KEY, Girl's Day, NMIXX, aespa, Fifty Fifty, Hearts2Hearts, tripleS, MAMAMOO, IZ*ONE, Kep1er, CAT'S EYE, ITZY, SIGNATURE, BBGIRLS, MIYAWO, UNIS.
BLACKPINK (Jisoo, Jennie, Rosé, Lisa), which recorded first place in girl group brand reputation, had a participation index of 201,008, a media index of 1,831,210, a communication index of 2,563,234, and a community index of 3,900,765, leading to an analyzed brand reputation index of 8,496,216. Compared to the brand reputation index of 8,488,643 from last July, this is a 0.09% increase.
Second place, IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) had a participation index of 157,148, a media index of 618,614, a communication index of 1,559,956, and a community index of 2,607,002, leading to an analyzed brand reputation index of 4,942,720. This represents a 2.93% decrease compared to the brand reputation index of 5,091,757 from last July.
Third place, Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) had a participation index of 75,344, a media index of 844,945, a communication index of 1,267,934, and a community index of 1,732,888, leading to an analyzed brand reputation index of 3,921,111. This represents an 8.35% increase compared to the brand reputation index of 3,618,989 from last July.
Fourth place, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) had a participation index of 119,136, a media index of 534,422, a communication index of 767,759, and a community index of 1,439,433, leading to an analyzed brand reputation index of 2,860,750. This represents a 28.19% decrease compared to the brand reputation index of 3,983,562 from last July.
Fifth place, OH MY GIRL (Hyojeong, Mimi, Yua, Seunghee, Yubin, Arin) had a participation index of 54,536, a media index of 484,375, a communication index of 711,784, and a community index of 863,490, leading to an analyzed brand reputation index of 2,114,185. This represents a 12.90% decrease compared to the brand reputation index of 2,427,175 from last July.
The analysis of girl group brand reputation for August 2025 included BLACKPINK, IVE, Red Velvet, TWICE, OH MY GIRL, (G)I-DLE, H1-KEY, Apink, LE SSERAFIM, fromis_9, WJSN, BABYMONSTER, ILLIT, STAYC, H1-KEY, Girl's Day, NMIXX, aespa, Fifty Fifty, Hearts2Hearts, tripleS, MAMAMOO, IZ*ONE, Kep1er, CAT'S EYE, ITZY, SIGNATURE, BBGIRLS, MIYAWO, UNIS, KISS OF LIFE, f(x), EXID, woo!ah!, LOONA, BABY DON'T CRY, Dreamcatcher, SAY MY NAME, KIRAS, LISEN, PURPLE KISS, Bbeulgirl, IF I, CLASSY, H1TGIS, BLACKSWAN, ICHILLIN', YOUTH SPHERE, YOUNG P.A, and BWAVE.
[Photo] OSEN DB.
[OSEN]