CORTIS, the 'HYBE Music newcomer,' has completed preparations to make its debut. Content bombardment begins on the 11th.
CORTIS (Martin, James, Juhun, Seonghyeon, and Geonho) surprise-revealed their debut promotion schedule through a 24-hour premiere ongoing on the HYBE Labels YouTube channel starting at midnight on the 10th. They announced their future schedules through five videos that were screened in order from midnight to 3 a.m.
The attempt to differentiate from a promotion calendar or timetable image or short video that uniformly announces content release dates is refreshing. By embedding hints in several videos and conveying future schedules in a guerrilla format, they exhibit a unique departure from convention. They are providing fans with a different form of entertainment through unpredictable promotion following the announcement of the team name with short-form content created directly by the members.
The video opened on the 10th captured the ordinary daily lives of the members. It shows them skateboarding, hanging from a bar, and choosing bread, presenting their true selves. Just as viewers are enjoying the video, promotion schedules unexpectedly appear in places like notes stuck to shoe soles and posters attached to utility poles.
CORTIS will showcase the music video for the intro track 'GO!' of its debut album at midnight on the 11th. Then, at midnight on the 12th, they will release a conceptual performance film focused on dance. Both videos will showcase the true value of the 'Young Creator Crew,' which collaborates on music, choreography, and video.
CORTIS will grandly debut with the release of the audio track for the title song 'What You Want' and a conceptual performance film at 6 p.m. on the 18th. On the 22nd at 1 p.m., they will drop the English version of the title song, 'What You Want (feat. Teezo Touchdown).' After making a strong impression on the public with the title song activities, they will officially release their debut album 'COLOR OUTSIDE THE LINES' at 6 p.m. on September 8th.
CORTIS is currently conducting a 24-hour premiere on the HYBE Labels YouTube channel starting at midnight on the 10th. They are screening new content by time slot and preparing a segment where the members answer viewers' questions, filling the day of August 10th with CORTIS.
CORTIS is a new team introduced by HYBE Music, the 'home of boy groups,' known for its affiliations with BTS and TOMORROW X TOGETHER, after six years. The group name is created by irregularly taking six letters from 'COLOR OUTSIDE THE LINES,' meaning 'to think freely outside the standards and rules set by the world.' The five members, all in their teens, plan to present collaborative works created with different thoughts and new perspectives.
[Photo provided by HYBE Music.]
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