CORTIS, the 'HYBE Music rookie,' is hosting a unique event ahead of its debut.
CORTIS (Martin, James, Juhun, Seonghyeon, and Geonho) will hold a 24-hour premiere on the HYBE Labels YouTube channel starting at midnight on the 10th. It plans to fill the day on August 10th with new content shown by the hour, including hints about debut activities and a segment where the members answer viewers' questions. This event is special as it is an experience only fans who enjoy the promotion live can have.
Moreover, since detailed information about the five members is still under wraps, the photos and videos to be released on the 10th are expected to be significant clues about them. CORTIS previously displayed a unique approach by revealing its team name through short-form videos created by the members themselves. Curiosity is heightened regarding what innovative content these individuals, who boast a fresh and original sense from the start, will present to fans.
CORTIS is also conducting interesting promotions on the global short-form video platform TikTok. Searching for 'CORTIS' on TikTok reveals hints related to the music videos for the songs included in the debut album. This event started on the 7th in the form of an Easter egg (a playful feature or message hidden by programmers in software). Despite no prior notice, following the announcement of the CORTIS team name, the identity of this event spread among users searching for them, garnering significant attention on social media.
Meanwhile, CORTIS will officially debut on August 18th. All of the members in their teens are part of a 'young creator crew' who jointly create music, choreography, and videos. They are the rookie team being presented six years after HYBE Music, known for the 'boy group dynasty,' introduced BTS in 2013 and TOMORROW X TOGETHER in 2019, and they are attracting significant interest from the K-pop fandom from the very beginning.
[Photo] HYBE Music
[OSEN]