JYP Entertainment (hereinafter JYP) global girl group VCHA is rebranding as 'GIRLSET'.
JYP revealed the 'GIRLSET' film and logo design on its official social media channels on the morning of the 7th, announcing the rebranding launch. Lexi, Camila, Kendall, and Savannah are targeting the global music market in earnest with their new name 'GIRLSET' and are making a new leap.
The 'GIRLSET' film highlighted the new visuals of the members, breaking a hiatus of about 1 year and 5 months. The cheerful and relaxed vibe, along with the varied emotions of crying or feeling hurt, richly expressed the three-dimensional and candid charm of 'GIRLSET'. The bold appearance of the four members, united as 'GIRLSET' in outfits that maximize each of their personalities, also catches the eye. At the end of the video, the phrase "We're setting who we are." conveys that the group name 'GIRLSET' is defined by themselves, without any limitations, carrying infinite futures and meanings.
The heart symbol in the 'GIRLSET' logo design contains a message that conveys stories coming from the members' hearts to the world. Attention is focused on Lexi, Camila, Kendall, and Savannah, who are starting anew as 'GIRLSET', for their more mature and free activities that will unfold in the world.
[Photo] JYP Entertainment
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