The 'Gen Z beauty' group KiiiKiii (Ji-yoo, I-sol, Sui, Ha-eum, Kiya) has released the music video for their new song 'DANCING ALONE.'
Starship Entertainment posted the music video for KiiiKiii's first digital single album 'DANCING ALONE' on their official YouTube channel on the 6th.
In the released video, the members depict various remnants of friendship. Set against backgrounds like schools, rivers, and bowling alleys, the scenes of energetic jumping and directing with laughter take precedence over dazzling CG effects and intricate angles, revealing the unvarnished emotions of girls living in the here and now rather than in a processed world.
Moreover, the city pop and retro synth-pop sounds, the precise and flashy dance moves, and the colorful and unique styling evoke a sense of nostalgia familiar to viewers. In particular, everyday moments like sharing ice cream or wearing earphones in different ears remind viewers of memories of splendid friendship that they have likely experienced at least once.
The members' focus on dancing together is also impressive. The choreography that stretches their limbs, dances facing each other, and high jumps while holding hands creates a sense of exhilaration for viewers, maximizing the lively atmosphere and freshness of 'DANCING ALONE,' completing a powerful summer song that lingers in the mind.
Additionally, items revealed on the parody website (https://kiiikiii.kr) of overseas second-hand sites could be found throughout the music video. Items like slushies and roller skates, which were exchanged on the website, were all imbued with meaning as 'friendship items', connecting the world of 'DANCING ALONE' and adding depth to its significance.
'DANCING ALONE' is a dance song that weaves together the moods of city pop and retro synth-pop, characterized by KiiiKiii's unique carefree atmosphere and witty lyrics symbolizing friendship. Through 'DANCING ALONE,' KiiiKiii is expected to captivate the music industry once again by conveying the natural charm of its members and a more diverse musical sensitivity.
On the same day, the concept photos that were not released with the music video were also unveiled. The photos capture the members enjoying their time together while playing games or riding bicycles at the locations featured in the music video, focusing blankly at the camera or showing lively expressions that reveal the 'Gen Z beauty' visuals without reservation.
Previously, KiiiKiii had raised expectations for their comeback with various teasing contents utilizing social media and their website. Additionally, through surprise events like the 'KiiiKiii Slush Truck,' opportunities were created for fans and the public to experience 'DANCING ALONE' in advance, while the released music video and concept photos elevated the excitement of the comeback to its peak.
Meanwhile, KiiiKiii released the digital single 'DANCING ALONE' on the 6th. They are set to showcase the stage for 'DANCING ALONE' starting today (7th) on Mnet's 'M Countdown' and through various music broadcasts.
[Photo] KiiiKiii 'DANCING ALONE' music video capture
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