The group IVE is raising expectations with a unique comeback promotion.
According to their agency, Starship Entertainment, IVE (Ahn Yujin, Gaeul, Ray, Jang Wonyoung, Liz, Lee Seo) launched a secret Instagram account named 'ivesecret.archive' on the 5th, marking the official start of promotions for their fourth mini album, 'IVE SECRET,' which will be released on the 25th.
IVE raised expectations by partially revealing the new music content filming site as soon as the account opened. The members, who were focused on filming using objects featured in the previously posted moving poster, along with various props like the 'Cupid' decoration above the eyebrow and 'Cupid's Guidebook', further stimulated curiosity about the album concept.
Also, this morning (6th), they revealed behind-the-scenes photos of the practice for the new title track 'XOXZ' through their Instagram story, signaling that they will sequentially present various content through this account, heightening fans' excitement.
Drawing attention with a different approach to comeback promotion, IVE will continue to maintain the momentum of their return with a variety of content. Starting with the 'IVE SECRET' trailer on the 8th, they plan to unveil trailer photos on the 9th and 10th, the tracklist on the 12th, two mood samplers on the 14th and 18th, and sequentially present four versions of concept photos on the 15th, 16th, 19th, and 20th. They will then release a teaser for the title track 'XOXZ' on the 22nd and a highlight medley the day before the release, on the 24th, filling the comeback week with abundant content until the end.
The new album 'IVE SECRET', which will be released on the 25th, maintains IVE's unique confident charm while revealing hidden layers and twists. Every track on the album, including the title track 'XOXZ', operates as independent pieces of emotions while simultaneously functioning as a connected narrative, capturing IVE's evolution as a three-dimensional team.
IVE surpassed 1.04 million copies in initial sales (the album sales volume in the first week after release) with their third mini album 'IVE EMPATHY' released in February, achieving five consecutive million-seller titles. Additionally, with the pre-released track 'Rebel Heart' and the title track 'Attitude', they won a total of 15 music broadcast awards ('Rebel Heart' 11 awards, 'Attitude' 4 awards), while 'Rebel Heart' topped major domestic music charts, recording a 'Perfect All Kill' (PAK), showcasing their unparalleled presence.
As 'Rebel Heart' and 'Attitude' continue to hold firm in the upper ranks of music charts, maintaining their ongoing buzz, IVE is expected to once again solidify their global popularity with the new album 'IVE SECRET'. Recently, they previewed part of the title track 'XOXZ' during '2025 SBS Gayo Daejeon Summer', marking the beginning of a unique promotional era, and are anticipated to freshen up the music scene this summer with the new album that breaks away from predictable narratives.
IVE will officially make their comeback by releasing their fourth mini album 'IVE SECRET' and the title track 'XOXZ' on the 25th.
[Photo] Provided by Starship Entertainment.
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