The group ARrC wrapped up their mini album activities for 'HOPE' 'awesome'ly.
ARrC (Andy, Choi Han, Doha, Hyunmin, Jibin, Kkien, and Rioto) released their mini album 'HOPE' on the 16th of last month and actively participated in various music shows, radio, and web content right after their comeback.
In particular, numerous overseas media outlets reported on ARrC's comeback news, highlighting their outstanding musical abilities as newcomers, their unique style different from existing K-pop, and their global potential, including FOX affiliate regional station 'FOX 2', the LA-based pop culture digital magazine 'The Honey POP', India's largest Korean entertainment specialist 'Namaste Hallyu', 'KSTATION TV', and 'View of the Arts'.
Through the activities for this mini album 'HOPE', ARrC showed a deeper 'consolidation' with their fans. To thank the fans who participated in the music shows, ARrC gave away various rewarding items, from Turkish ice cream to Stanley tumblers, vitamins, Whip Cleanser, toner ampoules, creams, fixers, and sunstick cool patches. Additionally, right before the last music show, they prepared a random box of all the rewarding items they had given from the first broadcast to the last and gifted them along with group signed Polaroids and their sincere feelings towards fans.
Following the rewarding activities, ARrC held mini fan meetings during each broadcast, getting close to their fans. Recently, member Jibin also showcased their own content 'Fala JIBEEN e Disuki!' together with his older brother, Brazilian popular creator Jisuk (Disuki). Kkien served as an ambassador for the global skincare brand 'Klairs,' attending a new product launch event held in Vietnam, and just before their comeback, ARrC members appeared on Indonesia's representative terrestrial talk show and popular entertainment programs, proving their extraordinary local popularity. Based on this, ARrC recorded explosive search volumes in Brazil, Indonesia, and Vietnam according to Google Trends.
ARrC's latest mini album 'HOPE' is a collection of various contents and colorful collaborations. Through this album, ARrC demonstrated the process of creating a musical style that only they can achieve. Furthermore, the harmony of ARrC's music and upbeat mood shone even more on the music show stages. Each broadcast featured various stages, such as 'awesome' and 'vitamin I', maximizing the beauty of 'Tongyang' with a powerful performance alongside a trendy styling. Recently, renowned dance crews Chillit and Kanbyung Crew choreographed the addictive 'thumb dance,' continuing to gain popularity.
They also presented various contents, including diverse performance videos and the Pharmacy Room Live Session recorded in one take, which surprised listeners, ongoing animation releases in collaboration with global character IP 'Karafuru', and the 'awesome' challenge completed with various famous artists such as Super Junior, STAYC, and BTOB's Lee Min-hyuk.
Additionally, ARrC collaborated with the original creator of the popular webtoon 'Sweet Home', Hwang Young-chan, who recorded over 1.2 billion views, for the artwork of 'HOPE', unveiling fresh collaborations with representative K-beauty brands 'JOLSE' and 'Photism', hosting online pop-ups targeting K-pop fans worldwide. Among these, 'Photism' launched various pop-ups simultaneously in numerous cities around the world, including Korea, Japan, the U.S., Vietnam, Indonesia, and France.
Through this activity, ARrC's official YouTube channel recorded over 15 million views in the past 28 days, including a surge of over four times in subscribers, along with an explosive rise in all official channel subscribers. Their initial sales also increased by about two times. With ARrC's comeback being highlighted in various countries worldwide, including the American Billboard and Billboard Korea, Brazil, Vietnam, and Japan, ARrC boasted a dramatically growing global fandom, having been selected as 'K-Pop Rookie of the Month for July' by Billboard Korea based on their exceptional musical skills and performances.
ARrC successfully concluded their activities for the mini album 'HOPE' and is intensifying preparations for local promotions in Indonesia, Vietnam, and other overseas locations to meet with fans in these countries.
[Photo] Mystic Story
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