The group Young Posse has captured the attention of the American MZ generation beyond Korea.
Liquid Death recently announced that it has selected Young Posse (Jeong Seon-hye, Wi Yeon-jeong, Ji Ana, Do Eun, Han Ji-eun) as its Korean ambassadors.
Liquid Death is a water brand that has gained ecstatic popularity among the American MZ generation, earning the nickname 'the water with crazy tension.' Ahead of its domestic launch, it has heightened expectations by collaborating with Young Posse, known as 'the daughter of national hip hop.'
Young Posse joined this collaboration in support of the brand philosophy that uses aluminum cans instead of plastic. Young Posse also made a surprise visit to the pop-up store held at The Hyundai Seoul on the 26th.
Meanwhile, Young Posse will make a comeback by releasing its fourth EP 'Growing Pain pt.1: FREE' on Aug. 14. 'Growing Pain pt.1: FREE' is an album that marks a new chapter for Young Posse. It includes a total of seven songs, featuring the title track 'FREESTYLE,' in which all members participated in the songwriting. Young Posse has incorporated autobiographical messages that their peer generation can relate to throughout the album.
[Photo] RBW, DSP Media, Beats Entertainment
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