Actress Shin Se-kyung continues her association as the advertising model for the premium bottled water brand Montbest.
Following last year, Shin Se-kyung will again serve as Montbest's exclusive model this year. Montbest, a premium bottled water brand that is loved both domestically and internationally, is well-known for its particularly careful selection process of advertising models. With this re-contract, Shin Se-kyung not only proves her strong trust relationship with Montbest but also solidifies her status as a "model you can trust."
"Shin Se-kyung is an artist who possesses not only an attractive image but also a sincere attitude and inner strength," an official from Montbest said, adding, "We decided to re-contract because she is the model who can best convey the brand's premium image, healthiness, reliability, and sustainability."
Since her debut, Shin Se-kyung has gained the public's trust through steady work and a sincere attitude. Her clear yet strong impression has led to natural interactions with consumers across various generations, and the calm and trustworthy message she conveyed through the Montbest advertising campaign has garnered praise for further enhancing the brand's positive image.
In addition to Montbest, Shin Se-kyung has established herself as an advertising model for several major corporations, positioning herself as a blue chip in the advertising industry. This re-contract with Montbest carries significance beyond mere image consumption, representing the positive values Shin Se-kyung embodies as a "symbol of trust and responsibility" alongside the brand, drawing industry attention.
Meanwhile, Shin Se-kyung is set to release the film "Humint" directed by Ryu Seung-wan and is currently reviewing her next project. As praises for her acting skills, which have finely expressed the inner depths of characters in each work, continue, expectations are building for Shin Se-kyung's next steps.
[Photo] Montbest
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