FIFTY FIFTY continues to write the myth of reverse driving.

FIFTY FIFTY has risen to prominence by proving its presence on music charts and dominating short-form content despite not actively promoting.

The song 'Pookie,' released in April, has recently re-entered various music chart rankings, signaling the start of its reverse driving, and it has established itself as a steady seller, climbing to the top 40 in the Melon daily chart.

Additionally, the boy group version of the 'Pookie' challenge, which sparked the reverse driving of 'Pookie,' has gained attention with participation from comedians, celebrities, and boy groups, proving its popularity and taking over the algorithm among global fans.

Moreover, the track 'Gravity' from the mini-album 'Love Tune,' released in September last year, is showing signs of unusual reverse driving, attracting significant interest.

'Gravity' has entered the YouTube Music weekly popularity chart for two consecutive weeks in July. At the time of its release, 'Gravity' was loved as a 'hit song' chosen by listeners, equally as popular as the title track, and has recently gained renewed attention following a live performance by FIFTY FIFTY showcased in YouTube content and on the radio.

Through this, FIFTY FIFTY has reaffirmed the true value of good music, amplifying expectations for a more diverse range of music to come as a 'group you can trust and listen to.'

Meanwhile, FIFTY FIFTY continues to communicate steadily with fans through various online and offline events, including their own content, festivals, and fan signing events, and plans to meet fans through diverse activities.

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