The girl group BLACKPINK ranked first in the singer brand reputation.
On the 26th, the Korea Corporate Reputation Research Institute announced that the analysis results of the singer brand reputation big data for July 2025 showed BLACKPINK in first place, BTS in second place, and Lim Young-woong in third place. This survey analyzed 115,695,094 pieces of singer brand big data from the 26th of last month until today, examining consumer brand participation, media, communication, and community. Compared to the 107,258,981 pieces of singer brand big data from June, this represents a 7.87% increase.
The singer brand reputation index is a metric analyzed by extracting the big data of singer brands loved by consumers, analyzing consumer behavior to classify into participation value, communication value, media value, and community value, and through positive and negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, it is possible to find out who, where, how, how much, and why people are talking about the brand.
In July 2025, the top 30 singer brand reputation rankings were analyzed as BLACKPINK, BTS, Lim Young-woong, PSY, IVE, Red Velvet, Jo Jae-suk, Kim Yong-bin, SEVENTEEN, ILLIT, Lee Chan-won, ITZY, fromis_9, Park Seo-jin, Park Ji-hyun, Yeong-tak, TWICE, Sung Si-kyung, RIIZE, TWS, Lee Young-ji, aespa, EXO, (G)I-DLE, Hearts2Hearts, Jang Yoon-jung, Jeong Dong-won, Highlight, Oh My Girl, IU, BABYMONSTER.
BLACKPINK (Jisoo, Jennie, Rosé, Lisa), which recorded the first place in the singer brand reputation, had a participation index of 511,942, a media index of 1,569,901, a communication index of 2,978,478, and a community index of 3,076,123, resulting in a total brand reputation index of 8,136,444. Compared to last June's brand reputation index of 4,378,334, this shows an increase of 85.83%.
In second place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jung Kook) had a participation index of 322,612, a media index of 1,439,813, a communication index of 2,615,999, and a community index of 3,231,231, resulting in a brand reputation index of 7,609,655. Compared to last June's brand reputation index of 7,224,645, this represents an increase of 5.33%.
In third place, Lim Young-woong had a participation index of 1,011,033, a media index of 1,897,058, a communication index of 1,342,040, and a community index of 1,553,979, leading to a brand reputation index of 5,804,110. Compared to last June's brand reputation index of 5,632,754, this shows an increase of 3.04%.
In fourth place, PSY had a participation index of 176,343, a media index of 640,959, a communication index of 1,645,385, and a community index of 783,958, resulting in a brand reputation index of 3,246,644. Compared to last June's brand reputation index of 2,782,386, this shows an increase of 16.69%.
In fifth place, IVE (Ahn Yujin, Gao, Rei, Jang Wonyoung, Liz, Lee Seo) had a participation index of 268,069, a media index of 783,529, a communication index of 779,903, and a community index of 1,329,206, leading to a brand reputation index of 3,160,707. Compared to last June's brand reputation index of 3,251,246, this shows a decrease of 2.78%.
Korea Corporate Reputation Research Institute Director Guh Chang-hwan noted, "The analysis of the singer brand reputation big data for July 2025 revealed that the brand of BLACKPINK (Jisoo, Jennie, Rosé, Lisa) recorded first place. Analyzing the singer brand category, there was a 7.87% increase compared to the 107,258,981 pieces of singer brand big data from last June. Detailed analysis shows that brand consumption increased by 16.84%, brand issues by 12.46%, brand communication by 22.22%, and brand dissemination decreased by 11.04%."
He also stated, "With the world tour and a successful run of hit songs, the BLACKPINK brand ranked first, while expectations for BTS's complete group activities pushed its brand to second place. Lim Young-woong's brand, returning with a full-length album after three years, took third place. Meanwhile, the PSY brand, cooling down the summer heat with his refreshing show, ranked fourth, and the IVE brand, which has grown into a strong presence on the global stage, was rated fifth."
The singer brand reputation survey for July 2025 was conducted through the analysis of the brand big data of BLACKPINK, BTS, Lim Young-woong, PSY, IVE, Red Velvet, Jo Jae-suk, Kim Yong-bin, SEVENTEEN, ILLIT, Lee Chan-won, ITZY, fromis_9, Park Seo-jin, Park Ji-hyun, Yeong-tak, TWICE, Sung Si-kyung, RIIZE, TWS, Lee Young-ji, aespa, EXO, (G)I-DLE, Hearts2Hearts, Jang Yoon-jung, Jeong Dong-won, Highlight, Oh My Girl, IU, BABYMONSTER, BIBI, DAY6, Kang Daniel, BIGBANG, Taeyeon, Park Jin-young, QWER, Fifty Fifty, Son Tae-jin, Lee Soo, Car the Garden, Vibe, Jeokjae, Jannabi, Son Bin-a, Kang Mun-gyeong, Lee Mujin, Kiki, Maktub, Jang Min-ho, LE SSERAFIM, Song Ga-in, NCT, Kim Hee-jae, 10CM, Baekhyun, Kim Junsu, Wooz, Lee Seung-yoon, Jeon So-mi, Park Hyo-shin, YooA, Hwang Ga-ram, HyunA, Woody, Jo Yong-pil, Hwasa, Yoon-ha, Jeong Eun-ji, Song Min-ho, Lee Hong-ki, Park Chang-geun, Hwanhee, Chungha, Davichi, Baek Ji-young, Jay Park, Kyuhyun, Lee Chang-seob, Tae-il, Epik High, Kwon Jin-ah, Wanna One, Noel, Heize, Nah Hoon-ah, Lee Chae-yeon, Mamamoo, Baek Yerin, Sunmi, Ben, Bolbbalgan4, John Park, Choi Yena, Crush, STAYC, Paul Kim, and MeloMance from June 26, 2025, to July 26, 2025.
[Photo] Provided by OSEN DB and Korea Corporate Reputation Research Institute.
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