Actor Choi Bo-min continues to make waves as a 'global trendsetter.'
According to a report from the largest pan-regional OTT platform in Asia, Viu, the drama 'Beauty Empire' starring Choi Bo-min topped the weekly charts in the Philippines for the second week of July (July 7-13) and continues to achieve box office success.
The Philippine drama 'Beauty Empire' starring Choi Bo-min is set against the backdrop of the beauty industry, which has grown into a massive market in the Philippines and Korea, depicting the fierce competition and conflicts among social media influencers, beauty brand founders, and live commerce sellers.
Choi Bo-min is capturing the hearts of local fans by collaborating with top local actors such as Barbie Forteza and emerging icons of the Philippine MZ generation like Kyline Alcantara.
In addition, Choi Bo-min is also active as a model for the cosmetic brand 'Ever Bilena,' which is highly popular among the Filipino 20s and 30s, reaffirming her overwhelming presence as a 'global trendsetter.'
Continuing her momentum, Choi Bo-min also shot a photoshoot for a Philippine fashion magazine. The fashion and lifestyle magazine Cosmopolitan Philippines released the photoshoot and interview featuring Choi Bo-min, who was selected as 'Cosmo Crush' on the 18th.
'Cosmo Crush' is a segment in which Cosmopolitan selects and introduces influential stars in the local area. Recently, Choi Bo-min, who continues her trendsetting path by captivating local fans with her role as Alex Jang, a Korean businessman in the Philippine drama 'Beauty Empire,' has been selected as the main feature.
The photoshoot, themed around 'first meetings,' was set against a café backdrop and captured Choi Bo-min's stunning visuals, eliciting explosive reactions from global fans. Choi Bo-min showcased her deepened charm with a casual yet chic style, pairing dark hair with bangs and a black jacket.
In the photoshoot, Choi Bo-min posed naturally with a red rose, demonstrating her blossomed maturity. In another shot, she wore a denim jacket and beamed a bright smile, radiating 'everyday boyfriend material' that thrilled global fans.
In an interview after the photoshoot, Choi Bo-min noted, "This year is really a challenging year for me," adding, "I am acting, but the programs in the Philippines are conducted in English. I always strive to do my best and want to show many people my various personalities and sides."
When asked about the biggest challenge she faced while transitioning from an idol to an actress, she replied, "Building confidence," saying, "Unlike group activities, I had to do everything on my own, so I needed much more confidence than before." Regarding her opportunity to work in the Philippines, she revealed, "I like English. And when I first read the script for 'Beauty Empire,' I was deeply impressed."
Choi Bo-min listed as her goal for the year, "to make 'Beauty Empire' the most-watched drama in the Philippines." She also expressed her gratitude to her fans, saying, "I am always grateful. Sometimes I feel pressure, but that pressure means I want to show my true self more to my fans. That is my ambition and motivation."
[OSEN]