WSWF has successfully increased its global presence and continued the legacy of success.
WSWF (directed by Kwon Young-chan CP, Choi Jung-nam PD / hereafter 'WSWF') is the third season of Mnet's mega-hit series 'Street Woman Fighter', and it wrapped up with a 9-episode run on the 22nd, drawing intense attention with its 'national competition' involving six crews from five countries, including Korea, New Zealand, the United States, Japan, and Australia.
▲ "This interest is amazing" Global dancers gain fandom
Since its first broadcast in May, 'WSWF' has generated buzz by ranking first for seven consecutive weeks in the non-drama category of the TV-OTT buzz index announced by Good Day Corporation's FUNdex. As of the third week of July, BUMSUP, OSAKA Ojo Gang, and Kyoka swept the top three spots in the non-drama cast buzz ranking, showcasing their powerful presence until the end. Among them, Kyoka consistently ranked in the TV-OTT non-drama cast buzz ranking every week after the broadcast, demonstrating remarkable popularity.
This season served as an opportunity for talented dancers from around the world to make their mark. Thanks to its popularity, fandoms have formed around 'AG SQUAD', 'MOTIV', and 'OSAKA Ojo Gang'. The cast expressed their excitement, saying, "Even though we don't share the same culture, it's truly special to be recognized for what we've done and to feel something," adding, "It's rare to receive this much interest, support, and energy, and we are grateful," and "When we return to our home country, we will think of Korean culture."
▲ A masterpiece showcase... nearing 500 million views on YouTube
The mega crew missions, reflecting the identities of each country, showcased an unprecedented feast of masterpieces, propelling it into the top ranks of trending videos both domestically and internationally, truly taking the global dance phenomenon to new heights. In particular, the mega crew mission video presented by BUMSUP gained attention after surpassing 10 million views just three days after its release. Moreover, various official accounts from the Korea Heritage Service, the National Intangible Heritage Center, and others commented, "We came to check out what has been labeled a national heritage-level performance," igniting a comment relay. As of the 24th, the video is approaching 16 million views.
'WSWF' not only became a hot topic with its mega crew mission but also featured various legendary stages through rank missions, the World of K-pop mission, global artist performance missions, and dance film missions. The videos related to 'WSWF' released on the YouTube channel The CHOOM surpassed a cumulative 460 million views, proving the enthusiasm toward this season (as of the 23rd).
▲ Taking a step further as a global IP, enjoyed in 38 countries and regions
Following the nationwide phenomenon of 'Street Woman Fighter' Season 1 in 2021 and Season 2, which expanded its reach with international crews, 'WSWF' has scaled up the national competition as promised by its name. By recruiting six crews, including AG SQUAD, BUMSUP, MOTIV, OSAKA Ojo Gang, RHTokyo, and ROYAL FAMILY, it gathered some of the world's best dancers and released the broadcast in 38 countries and regions.
Its global presence has also noticeably increased. The American economic magazine Forbes highlighted 'WSWF' with the headline, "World of Street Woman Fighter is a must-watch dance competition," early in its broadcast. Recently, the achievements of the U.S. crew MOTIV were extensively covered. Harper's Bazaar Singapore highlighted individual dancers with the title, "Introducing the dancers of World of Street Woman Fighter for you," while Australia's AG SQUAD appeared in local news, showcasing worldwide interest in 'WSWF.'
Choi Jung-nam PD, who directed 'WSWF', expressed gratitude, saying, "I sincerely thank all the staff, cast, and viewers who have supported us throughout this journey. Please continue to watch the dancers' journey with affectionate eyes as it continues."
[Photo] Mnet
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