Actor Ma Dong-seok is producing a 'mega IP' drama in collaboration with producer Koo Seong-mok and Feelyeon Management.

On the 24th, Feelyeon Management (CEO Jeong Se-hyeon), a subsidiary of Kakao Entertainment, announced a strategic partnership with Ma Dong-seok, who is active as a planner and producer, and veteran content creator Koo Seong-mok to create a mega IP drama.

Feelyeon Management, Ma Dong-seok, and Koo Seong-mok agreed to launch the 'RunRun project' and build a cooperative relationship for the development and expansion of mega IP.

Feelyeon Management is a web novel and webtoon production company that holds numerous prominent super IPs in the romance and romance fantasy genres. Feelyeon Management has planned and produced mega IPs such as 'I Was Born as the Daughter of a Low-Ranking Concubine' and 'Dad is Hiding His Power,' achieving over 100 million views globally as well as over 1 million subscribers among Kakao Page works.

Actor Ma Dong-seok, Koo Seong-mok, and Feelyeon Management will produce multiple IPs into dramas, starting with 'I Was Born as the Daughter of a Low-Ranking Concubine' and 'Dad is Hiding His Power,' aiming for global IP expansion. CEO Jeong Se-hyeon of Feelyeon Management partnered with Ma Dong-seok, who has achieved the highest success case in series in Korea, to enhance the expandability of original IP. Ma Dong-seok has been involved in the original planning and production of numerous works, creating hits such as 'The Outlaws,' which broke 40 million viewers for the first time among domestic series, as well as 'Pig Village' and 'Twelve,' thrilling audiences both domestically and internationally.

Koo Seong-mok, who directed numerous films including 'Neighbor' and 'Pain' as well as the highly anticipated drama 'Twelve' set for 2025, will take charge of production for the 'RunRun project,' raising expectations even further.

CEO Jeong Se-hyeon of Feelyeon Management noted, "Collaborating with actor Ma Dong-seok, who has created the best series, is exciting for me as a content planner. I want to present the best series to original fans and viewers with the best actor, the best producer, and the best original IP. I hope for your high expectations."

[Photo] Provided by Big Punch Entertainment.

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