The group ARrC has broken its initial record once again, proving remarkable growth.
ARrC (Andy, Choi Han, Doha, Hyeonmin, Ji-bin, Kkien, Rioto) released their mini album 'HOPE' on the 16th, achieving a career high with sales approximately double that of their previous mini album 'nu kidz: out the box'.
'HOPE' is receiving praise for modernly reinterpreting "Tongyang" sentiment, such as goblins and talismans, while pioneering neo-Orientalism sound. The title track 'awesome', along with five other songs including 'dawns', 'kick back', 'vitamin I', and 'night life', is based on the Y2K South hip-hop-derived hype chant genre, which is rare in K-pop. The unique emotions and messages of ARrC harmoniously blend throughout all songs, enhancing completeness by organically arranging various genres.
In particular, ARrC has left a strong impression on domestic and international K-pop fans not only through music but also through visuals and narrative. The performance video for the new song 'awesome' redefines ARrC's Oriental pop through mise-en-scène inspired by 1980s Japanese films that fully captures "Tongyang" beauty.
In addition, ARrC has risen as a 'global Z generation icon,' achieving significant results across various platforms upon their return. The mini album 'HOPE' has entered the upper ranks of the iTunes K-POP album charts in various countries, including the United States, France, Vietnam, and Germany, while the title track 'awesome' has also entered the French K-POP song chart, proving a steep growth trend.
ARrC, which continues to grow and expand its unique presence with each return, plans to meet fans through various music broadcasts and web content in the future.
[Photo] Mystic Story
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