Lotte Cinema, which aims to be a complex cultural space, announced that it will promote the re-release of 'Exorcism Chronicles: The Beginning' in theaters, supported by the global popularity of K-Anime, and will also open a mini exhibition and pop-up store to enhance the synergy.
The re-release of 'Exorcism Chronicles: The Beginning,' which will exclusively reopen at Lotte Cinema World Tower on July 25, is an animated film based on the Korean occult fantasy novel 'Exorcism Chronicles,' written by author Lee Woo-hyeok, which set a myth of 10 million copies sold. The occult fantasy blockbuster 'Exorcism Chronicles: The Beginning,' which captures the beginning of a grand narrative in which exorcists with special powers confront absolute evil, has achieved over 500,000 viewers while garnering support from all generations with its interesting K-occult worldview, compelling character narratives, and an ending that hints at a sequel.
In response, Lotte Cinema will open a 'mini exhibition' that guides visitors into the world of 'Exorcism Chronicles: The Beginning.' This exhibition, where advance reservations are available through Naver, is composed of major characters and scene artworks from 'Exorcism Chronicles: The Beginning' and offers special gifts to attendees, including ▲Exorcism Chronicles logo bottles, ▲illustrated postcards, ▲amulets, ▲random 1 type of acrylic keyring, and ▲Juwaksan hiking tickets. Additionally, the 'goods pop-up' will introduce a variety of merchandise, including ▲10 types of acrylic stands, ▲6 types of acrylic block keyrings, ▲2 sets of original postcards, and ▲4 types of dual-sided cushions designed as wooden figurines, aiming to fully charge the enthusiasm of 'Exorcism Chronicles: The Beginning' fans.
Lotte Cinema is also preparing a 'collaborative café' and 'Film One Cup' event, allowing fans visiting the theater to enjoy scenes from the animated film in a real space, which is expected to create diverse and special memories.
During this exhibition period, the 'Rendezvous' at World Tower will host a 'Exorcism Chronicles: The Beginning' collaborative café, selling a variety of drinks and desserts specially composed for the film, including ▲Haedong Milgyo Night Aid, ▲Hyeonam's Moonlight Strawberry Latte, ▲Seunghee's Pink Aura Aid, ▲Father Park's Seongsu Matcha Latte, ▲Junhoo's Shaman Matcha Blended, ▲special Exorcism cake, and ▲Astaroth's Temptation. When ordering desserts at the collaborative café, a random ▲tea coaster will be given, and when ordering drinks, a random ▲acrylic straw pick will be provided. Furthermore, to allow 'Exorcism Chronicles: The Beginning' film fans to reminisce about the movie through photos, 5 types of special frames themed around 'Exorcism Chronicles: The Beginning' will also be released.
The promotion exhibition for the 'Exorcism Chronicles: The Beginning' movie, the goods pop-up, and various events will take place at Lotte Cinema World Tower from July 25 to August 17, and more details can be found on the Lotte Cinema event page.
Jin Sung-kyu, head of the Culture Square business team at Lotte Cultureworks, said, 'We have prepared several items so that the audience can enjoy the world of 'Exorcism Chronicles: The Beginning' throughout the theater, including the Random Square and CinePark.' He noted, 'Through collaboration with the popular IP 'Exorcism Chronicles: The Beginning,' we will provide special experiences that can be enjoyed throughout the theater and enhance the joy of watching the movie.'
Meanwhile, Lotte Cinema has attracted many spectators by becoming a space to enjoy various cultural content through collaborations with popular IPs that transcend genres, including the webtoon platform 'Bomtoon,' the game 'Brown Dust 2' season pop-up, and the virtual band 'Scosism' 2nd anniversary pop-up.
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