BLACKPINK's new digital single 'Jump' music video is gaining global popularity, and a behind-the-scenes video documenting its production was released on the 21st.
Reuniting with fans around the world after 2 years and 10 months, BLACKPINK expressed their excitement and anticipation, saying, "It feels like we are finally returning to our original (four-member) form." The members encouraged each other with generous praise and playfully interacted, showcasing their unchanging teamwork and chemistry.
Director Dave Meyers also infused the narrative of 'full group return' throughout the music video. He sensationally portrayed scenes of fans' minds filled with BLACKPINK's music and a crowd going wild for the four members appearing on stage together, adding to the viewing pleasure.
BLACKPINK, from the chromakey scenes using wires to individual cuts showcasing their unique personalities, burned with passion as they repeatedly shot to maximize their appeal. With the energy of numerous dancers, including choreographer Lia Kim, their intense performances came together to enhance the overall quality.
The use of domestic locations to highlight Korean sentiment was also impressive. The members noted, "I think a lot of iconic scenes were created, and it was so much fun," adding, "With uniquely Korean elements included, we can meet a different side of BLACKPINK."
This music video, born from a massive collaboration and bold, unique approaches befitting BLACKPINK's status, is receiving a warm response from global fans. In fact, 'Jump' topped the 'most viewed video within 24 hours' immediately after its release, and has maintained the number one spot on the global YouTube daily chart for 8 consecutive days, claiming the throne for weekly popular songs and music videos.
Meanwhile, BLACKPINK is conducting the 'BLACKPINK WORLD TOUR' covering a total of 16 cities and 31 performances.
[Photo] YG Entertainment
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