A pop-up store where fans can enjoy the new album of TOMORROW X TOGETHER opened today, 22nd.
TOMORROW X TOGETHER (Soobin, Yeonjun, Beomgyu, Taehyun, Huening Kai) will operate the pop-up store 'TOMORROW X TOGETHER 'The Star Chapter: TOGETHER' POP-UP STORE' at 99 Yeonmujang-gil, Seongdong-gu, Seoul, for ten days from the 22nd to the 31st, in celebration of the release of their 4th regular album 'The Star Chapter: TOGETHER'.
This pop-up store is a space that visually and sensorially embodies the narrative of the 4th regular album released on the 21st. Visitors can experience TOMORROW X TOGETHER's commitment to finding the true meaning of 'togetherness'.
Visitors at the site could not hide their admiration for the large star logo installed at the entrance. As the visuals of the new album, which they had seen in photos and videos, unfolded before their eyes, they hurriedly took out their phone cameras to capture the special space.
The new album tells a story of saving each other and the world through the act of 'calling each other by name,' which is only possible when there is genuine empathy. The pop-up store enhances visitors' immersion based on this narrative. After passing through 'Intro', the starting point of the space, keywords like 'Awake' and 'Starlight' unfold, visualizing the awakenings of boys who have stepped out of their sanctuaries and their determination to face the world, providing fresh enjoyment.
Experiential elements that allow visitors to enjoy the 'star' featured in the album name are also prominent. By using the holospex film provided upon entry, they can admire stars filling the 'Starlight' ceiling. After recognizing the QR code installed at the exit, visitors can scan a star-shaped sculpture to listen to a voice message from TOMORROW X TOGETHER. There is also a corner for leaving messages to the members, leaving a special aftertaste.
Products that stimulate the desire to collect have also been prepared. There are various items, from products reflecting the album's visuals to collaborations with distinctive casual brand Nice Ghost Club and metallic-themed jewelry brand Sentimenta.
Meanwhile, TOMORROW X TOGETHER launched into full-fledged activities after releasing their 4th regular album 'The Star Chapter: TOGETHER' on the 21st. The title track 'Beautiful Strangers' contains a story about 'me' growing stronger with the power received from 'you' and 'us' becoming more beautiful because of being different.
[Photo] Big Hit Music
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