TWICE successfully launched their new world tour, announcing the innovative evolution of 360-degree performance direction.
TWICE took the stage for the first performance of their sixth world tour 'THIS IS FOR' on July 19 and 20 at Incheon Inspire Arena. Thanks to a sold-out demand, additional seats were opened, and all seats for the Incheon concert were sold out. On the final day, July 20, they simultaneously conducted a paid live broadcast online through the Beyond LIVE platform, sharing the first moments of the tour with fans around the globe.
"THIS IS FOR 360° Audience"
The innovation of K-pop performances infused with spatial imagination
This TWICE world tour caught attention with its bold move to fully open all venue seats in 360 degrees worldwide. The show unveiled in Incheon, amidst public interest, was close to revolutionary. It not only expanded the view from traditional K-pop performances but also activated the synesthetic experience of the audience, truly transcending the boundary between the stage and the audience. Three stages traversing the venue, a bridge stage connecting them, and flying catwalk equipment soaring above the venue allowed the members to present a high-dimensional performance while getting closer to the audience.
TWICE satisfied fans located all around by introducing dynamic changes to their movement and utilizing lift devices that ascend and descend for the 360-degree performance. The nine members, moving busier than ever, created a performance with every step, further enhanced by intense lighting that added to the visual enjoyment. Additionally, to ensure fans did not miss any moment of the performance, large four-sided LED screens and cube-shaped LED screens were staged in accordance with each performance concept.
"THIS IS FOR ONCE"
A dedication to fans who have stood by the 'global top girl group' for 10 years since their debut
The new song 'THIS IS FOR', sharing the name with the world tour, marked a glamorous start, and the explosive cheers erupted as they seamlessly transitioned to the mini-album title track 'Strategy', which is currently gaining popularity as part of the original soundtrack of the globally successful Netflix animated film 'K-Pop Demon Hunters'. The ONCE (fan club name), expressing their fiery passion for TWICE by wearing outfits from the 'THIS IS FOR' music video and the characters from 'K-Pop Demon Hunters', along with the audience of all nationalities and ages, saw, heard, felt, and danced, engaging in a 4D-like performance. The 'OPTIONS' and 'MOONLIGHT SUNRISE' parts created a refreshing summer night vibe, reminiscent of sparkling stars in the universe.
Every setlist featured a grand band session equipped with live accents, elevating the emotional impact of the instrument sounds. The previously unreleased solo tracks by the nine members, such as Nayeon 'MEEEEEE', Jeongyeon 'FIX A DRINK', Momo 'MOVE LIKE THAT', Sana 'DECAFFEINATED', Jihyo 'ATM', Mina 'STONE COLD', Dahyun 'CHESS', Chaeyoung 'IN MY ROOM', and Tzuyu 'DIVE IN' were vibrantly showcased, highlighting each member's unique musical personality. Furthermore, TWICE overwhelmed the stage with a parade of title tracks like 'FANCY', 'What is Love?', 'YES or YES', 'Talk that Talk', 'Dance The Night Away', and 'Feel Special', leading the on-site excitement to its peak.
The members also premiered their distinct unit tracks, such as 'DAT AHH DAT OOH' (SANA, JIHYO, DAHYUN, CHAEYOUNG, TZUYU), which sings about their innate charm and presence called 'It Factor', and 'BATTITUDE' (NAYEON, JEONGYEON, MOMO, MINA), which instills confidence in a free and cheerful atmosphere. This was indicative of their commitment to prepare with the mindset, 'Is there an opportunity to grow if we do not challenge ourselves?' The innovative arrangements and fresh setlists came together to create the best concert experience. "It's been a while since we had a solo concert in Korea, so we were excited and practiced day and night while staying in Incheon for a week, having meetings with the staff. We wanted to show a lot, made many unique attempts, and prepared for an impressive experience that would satisfy all 360-degree audience members. Perhaps because of this, I felt delighted to see a packed audience from the very start of the first stage. Seeing ONCE enjoying themselves made me proud, and I think I will not forget today. I will finish the remaining tour healthily and return," she expressed.
At the end of the performance on the 20th, a surprise screening of the teaser video for TWICE's 10th anniversary documentary film 'TWICE: ONE IN A MILLION' was shown on the screen. This documentary contains highlights from their 10 years of activities since debut, along with individual story videos prepared as gifts for fans. The members worked diligently with the production team to offer a different charm that has not been seen before, all while managing their busy schedules ahead of their 10th anniversary activities, including albums and world tours. The TWICE 10th anniversary documentary 'TWICE: ONE IN A MILLION' is set to premiere in theaters worldwide at the end of October.
Meanwhile, TWICE's new world tour 'THIS IS FOR', which kicked off in Incheon, will take place in Osaka from July 26 to 27 (local time), Aichi on August 23 to 24, Fukuoka on August 30 to 31, Tokyo on September 16 to 17, Macau on September 27 to 28, Bulacan on October 4, Singapore on November 11 to 12, Sydney on November 1 to 2, Melbourne on November 8 to 9, Kaohsiung on November 22, Hong Kong on December 6, and Bangkok on December 13 to 14.
[Photo] JYP Entertainment, Mystic Story
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