The group BLACKPINK proved once again the praise of "as expected, BLACKPINK" by instantly dominating the global music market as they made their full comeback.
On the 11th, BLACKPINK announced the return of the queen by simultaneously releasing their new song "JUMP" worldwide after 2 years and 10 months. Prior to this, BLACKPINK received explosive responses after previewing the stage for "JUMP" during their world tour concert in Goyang.
Accordingly, BLACKPINK's march of new records also began. The new song "JUMP" topped both the global YouTube weekly most popular song and music video charts. This reaffirmed their status as the queens of YouTube while covering major markets, including the U.S., U.K., and Canada. It ranked as the "most watched video in 24 hours" immediately after release and simultaneously took the top spot on YouTube trending videos and the rapidly rising music chart, gaining explosive reactions from fans worldwide.
BLACKPINK's performance on streaming platforms is also outstanding. "JUMP" achieved over 44.75 million streams on the Spotify Global Weekly Chart, ranking first, setting a record as the first and most number one hits by a K-pop group, following their regular 2nd album title track "Shut Down." It has also shown distinct signs of "long-run hits" by recording first place on the daily chart for six consecutive days.
BLACKPINK's records continued on the U.K. Official Singles Chart as well. "JUMP" debuted at number 18, breaking the group's all-time highest ranking. The streaming performance in the U.S. also surpassed its previous records, rising to number 15, showcasing their strength in North America.
Not only the music score, but also the music broadcast and iTunes rankings are noteworthy. On Mnet's "M Countdown," they claimed the top spot without an appearance, and on the iTunes Worldwide Song Chart, they achieved first place in 61 countries. Additionally, they are breaking their top rankings on domestic platforms such as Melon, Genie, and FLO.
Major foreign media outlets also praised them. Billboard described "JUMP" as "a hymn of passion," while NME noted, "it delivers intense and addictive energy" and highlighted the music video.
All these achievements are the results of BLACKPINK's significant presence as they returned as a full group after 1 year and 10 months. The "BLACKPINK WORLD TOUR 'DEADLINE'" which started in Goyang has successfully completed performances in North America, including Los Angeles and Chicago, and continues to meet with global fans in 16 cities around the world through 31 performances.
On stage, BLACKPINK is a brand in itself as a "full group." "JUMP" encapsulates their music, performance, and presence, proving that BLACKPINK's era still continues in the global music market.
[Photo] YG Entertainment
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