BTS members Jimin and Jin ranked 1st and 2nd in the boy group individual brand reputation.
On the 19th, the Korea Corporate Reputation Research Institute announced the results of their analysis of big data for boy group individual brand reputation in July 2025, revealing that Jimin of BTS is in first place, Jin of BTS is in second, and G-Dragon of BIGBANG is in third.
To analyze the big data for boy group individual brand reputation, the Korea Corporate Reputation Research Institute extracted 84,897,759 pieces of brand big data from 755 individual boy group members from the 19th of last month to the present, creating an index of participation, media, communication, and community to analyze the brand reputation index. Compared to 80,888,103 pieces of big data for boy group brands in June, this shows an increase of 4.96%.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of boy group individual brand reputation, it is possible to measure positive and negative evaluations, media interest, consumer interest, and communication volume regarding individual boy group brands. The analysis of boy group individual brand reputation also included qualitative assessments of brand reputation monitors and brand valuation analysis that measures brand influence.
The top 30 rankings for boy group individual brand reputation in July 2025 are as follows: Jimin of BTS, Jin of BTS, G-Dragon of BIGBANG, Cha Eun-woo of ASTRO, Jungkook of BTS, Kang Daniel of WANNA ONE, V of BTS, Jin Young of GOT7, Yunho of Dongbang, Suga of BTS, J-Hope of BTS, Ji-hoon of WANNA ONE, Won-bin of RIIZE, RM of BTS, Baekhyun of EXO, Kyuhyun of SUPER JUNIOR, Min-hyun of WANNA ONE, Min-ho of SHINee, Sung Han-bin of ZEROBASEONE, Yeon-jun of TOMORROW X TOGETHER, Hee-cheo of SUPER JUNIOR, Sunwoo of THE BOYZ, Taemin of SHINee, Hoshi of SEVENTEEN, Subin of TOMORROW X TOGETHER, San of ATEEZ, Juyoung of THE BOYZ, Taeyang of BIGBANG, Mingyu of SEVENTEEN, and Yoon Dujun of Highlight, in that order.
The brand associated with Jimin of BTS, who ranked first in individual brand reputation, has a participation index of 313,578, a media index of 605,621, a communication index of 2,167,611, and a community index of 2,262,685, leading to a brand reputation index of 5,349,496. Compared to the brand reputation index of 6,301,075 in June, this reflects a decrease of 15.10%.
The brand associated with Jin of BTS, who ranked second, has a participation index of 273,164, a media index of 567,622, a communication index of 1,950,361, and a community index of 2,000,223, leading to a brand reputation index of 4,791,370. This shows an increase of 48.72% compared to the brand reputation index of 3,221,688 in June.
The brand associated with G-Dragon of BIGBANG, who ranked third, has a participation index of 715,720, a media index of 632,742, a communication index of 1,642,323, and a community index of 1,285,078, giving it a brand reputation index of 4,275,862. Compared to the brand reputation index of 4,521,564 in June, this reflects a decrease of 5.43%.
The brand associated with Cha Eun-woo of ASTRO, who ranked fourth, has a participation index of 1,088,138, a media index of 977,243, a communication index of 1,094,094, and a community index of 1,034,209, resulting in a brand reputation index of 4,193,684. This shows an increase of 1.28% compared to the brand reputation index of 4,140,674 in June.
The brand associated with Jungkook of BTS, who ranked fifth, has a participation index of 199,463, a media index of 397,804, a communication index of 1,360,891, and a community index of 2,016,609, leading to a brand reputation index of 3,974,767. Compared to the brand reputation index of 5,189,119 in June, this reflects a decrease of 23.40%.
In this regard, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, noted, "The analysis results of the big data for boy group individual brand reputation in July 2025 indicate that the brand of Jimin of BTS recorded first place. Analyzing the individual brand category of boy groups shows a 4.96% increase compared to the previous month's big data of 80,888,103. Detailed analysis reveals a 4.11% increase in brand consumption, a 14.42% increase in brand issues, a 14.70% increase in brand communication, and a 3.12% decrease in brand diffusion."
He further explained, "The brand of Jimin of BTS, ranked first in July 2025 for boy group individual brand reputation, showed high results in link analysis for the terms 'record, congratulate, unchanging,' and high results in keyword analysis for 'ARMY birthday, Like Crazy, after.' In the sentiment ratio analysis, the positive ratio was analyzed at 92.08%."
The top 100 brands for boy group individual brand reputation in July 2025 include Jimin of BTS, Jin of BTS, G-Dragon of BIGBANG, Cha Eun-woo of ASTRO, Jungkook of BTS, Kang Daniel of WANNA ONE, V of BTS, Jin Young of GOT7, Yunho of Dongbang, Suga of BTS, J-Hope of BTS, Ji-hoon of WANNA ONE, Won-bin of RIIZE, RM of BTS, Baekhyun of EXO, Kyuhyun of SUPER JUNIOR, Min-hyun of WANNA ONE, Min-ho of SHINee, Sung Han-bin of ZEROBASEONE, Yeon-jun of TOMORROW X TOGETHER, Hee-cheo of SUPER JUNIOR, Sunwoo of THE BOYZ, Taemin of SHINee, Hoshi of SEVENTEEN, Subin of TOMORROW X TOGETHER, San of ATEEZ, Juyoung of THE BOYZ, Taeyang of BIGBANG, Mingyu of SEVENTEEN, Yoon Dujun of Highlight, Mark of NCT, Jae-hwan of WANNA ONE, Zhang Hao of ZEROBASEONE, Doyoung of NCT, Jeonghan of SEVENTEEN, Woozi of SEVENTEEN, Kai of EXO, Ong Sung-woo of WANNA ONE, Ji-hoon of TWS, Onew of SHINee, Anton of RIIZE, Seong-chan of RIIZE, Wonwoo of SEVENTEEN, Han Yujin of ZEROBASEONE, Sohee of RIIZE, Bae Jinyoung of WANNA ONE, Siwon of SUPER JUNIOR, Daesung of BIGBANG, Younghoon of THE BOYZ, Kang Seung-yoon of WINNER, Kim Ji-woong of ZEROBASEONE, Suho of EXO, Sunghoon of ENHYPEN, Seungkwan of SEVENTEEN, Donghae of SUPER JUNIOR, Jun of SEVENTEEN, Jaehyun of NCT, Doyoung of SEVENTEEN, Eunseok of RIIZE, Shin Yoo of TWS, Yang Yoseob of Highlight, Kim Jin-woo of WINNER, Seungcheol of SEVENTEEN, Lee Seung-hoon of WINNER, Changmin of Dongbang, Sunghoon of ENHYPEN, Hyuk of SUPER JUNIOR, Heeseung of ENHYPEN, New of THE BOYZ, Joshua of SEVENTEEN, Minhyuk of MONSTA X, Jungwon of ENHYPEN, Q of THE BOYZ, Dino of SEVENTEEN, Lee Changsub of BTOB, Yesung of SUPER JUNIOR, Eunhyuk of SUPER JUNIOR, Sangyeon of THE BOYZ, Hyunjin of Stray Kids, Kim Dong-wan of Shinhwa, Felix of Stray Kids, Ryu of NCT, Hyun-sik of BTOB, Lee Dae-hwi of WANNA ONE, Eric of THE BOYZ, Ryeowook of SUPER JUNIOR, Lee Gi-kwang of Highlight, Riku of NCT, Shion of NCT, Park Woo-jin of WANNA ONE, Vernon of SEVENTEEN, Wooyoung of ATEEZ, Hyun-sik of BTOB, THE 8 of SEVENTEEN, and others.
[Photo] Provided by OSEN DB, Korea Corporate Reputation Research Institute.
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