A special space where fans can meet the representative works of Japanese animation master Makoto Shinkai has opened in Cheongju. Since the 11th, the 'Makoto Shinkai Shop#' pop-up store, located on the 3rd floor of CONNECT Hyundai Cheongju, has become the region's first official pop-up store.
This pop-up store was planned and launched through a strategic memorandum of understanding (MOU) signed by Nemo's Lab (CEO: Jeon Soo-jin) and Media Castle (CEO: Kang Sang-wook) to expand the IP value chain and strengthen fandom-based business.
This MOU was 추진 to create synergies by combining the technical prowess and operational experience of Nemo's Lab, which is unrivaled in the platform album sector, with the expertise of Media Castle, a major domestic distributor of overseas films, especially Japanese content.
The biggest attraction of the pop-up store is the photo spots that recreate representative and unique scenes from Makoto Shinkai's trilogy: 'Your Name.', 'Weathering With You', and 'Suzume's Locking Up'. Visitors can take immersive photos that make them feel like part of the work, which has already become a hot topic on social media.
In particular, the photo zones that recreate iconic scenes from each work in actual size offer fans special memories. Visitors can experience the famous dessert cafe in Tokyo with Mitsuha, the protagonist of 'Your Name.', the rainy Tokyo with Hodaka and Hina from 'Weathering With You', and the crucial object of disaster from 'Suzume's Locking Up'.
The pop-up store features a variety of official merchandise, especially three items newly launched in July that have garnered attention.
The Makoto Shinkai trilogy badge set vividly reproduces the representative visuals and famous lines from the three works with high quality, catching the eye. The Sofa Snowball, which depicts Sota sitting in a chair from 'Suzume's Locking Up', is the first official snowball in Korea and features petals swirling inside to convey the lyrical atmosphere of the work.
Additionally, the Daijin monitor figure is made to fit snugly in the palm of your hand and includes a sticker that can be attached around your desk monitor, ensuring practicality. Jeon Soo-jin, CEO of Nemo's Lab, said, "We planned this pop-up store so that fans in the Cheongju area could directly experience the unique emotions that Makoto Shinkai's works convey. I hope it becomes a space where everyone who loves these works can create special memories."
[Photo] Nemo's Lab, Media Castle
[OSEN]