The group BLACKPINK has painted Seoul in pink.
YG Entertainment is currently conducting a 'PINK AREA: Takeover Lighting' campaign at major landmarks in Seoul to commemorate BLACKPINK's comeback and world tour.
This large-scale promotion is being held to celebrate the 'BLACKPINK WORLD TOUR 'DEADLINE',' which began on the 5th and illuminated Namsan Seoul Tower, Sevit Island, and Banpo Bridge with pink lights from the 4th to the 6th.
In particular, a rainbow fountain show and pink lighting at Sevit Island and Banpo Bridge delighted many people. The signature BLACKPINK sound, 'BLACKPINK in Your Area,' realized in the real world, provided an exhilarating thrill, announcing the full group's return.
Additionally, since the 11th, the music video for 'JUMP' has been showcased at Shinsegae Department Store Myeongdong, Megabox COEX, and Seoul Express Bus Terminal Underworld DS, drawing positive reactions.
The event has been receiving a hot response from fans, with numerous selfies shared on social media, once again underscoring BLACKPINK's global influence.
Meanwhile, BLACKPINK released their new digital single 'JUMP' on the 11th and is creating a 'JUMP' craze worldwide. Through the 'DEADLINE' tour, they will meet audiences in 16 cities, including Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong over 31 shows.
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