BLACKPINK is showcasing a bold musical challenge in their new song 'Jump,' firmly holding onto the quality of their performance.
First, Billboard in the United States named 'Jump' a 'High-Energy Anthem' in its headline. The media commented, 'It showcased the members' individual vocal colors while proving evolution by expanding the musical palette, perfectly laying the foundation for BLACKPINK's next chapter.'
The British music publication NME reported that the new song would be pre-released at the Goyang concert, expressing high expectations early on. After its release, it stated, 'It provides intense and addictive energy,' and regarding the music video, it recommended, 'It captures the city being captivated by BLACKPINK's energy.'
These reports regarding the new song, of course, also covered the 'BLACKPINK WORLD TOUR, held on the 12th and 13th (local time) at SoFi Stadium in Los Angeles.
The Los Angeles Times highlighted that it 'sold out both days at one of the largest venues in the region,' and it introduced the performances with high density, praising them as 'a team with a diverse artistic palette.' The various local fans interviewed showcased the strong fandom of BLACKPINK in the United States.
Rolling Stone called the LA concert a 'High-Voltage Homecoming' for BLACKPINK. They emphasized, 'It reminded BLINKs (the fandom name) that BLACKPINK shines the brightest when they are together,' and praised that 'the individual capabilities of the members as well as the group's synergy have clearly matured.'
Meanwhile, BLACKPINK released the digital single 'Jump' on the 11th. This song topped the iTunes cumulative song charts in 61 regions and maintained its position at the top of the Spotify Daily Top Songs Global chart for three consecutive days, kicking off a long run of popularity.
In addition, BLACKPINK is conducting the 'BLACKPINK WORLD TOUR' spanning 16 cities and 31 shows.
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