Singer So-you is releasing a new song after about two years.
So-you will release her digital single 'PDA' today (16th) at 6 p.m. through various music sites.
The title track 'PDA' is an abbreviation for 'Public Display of Affection,' which means expressing affection in public places. The intuitive sound based on R&B, dance, and 2000s pop is further enhanced by a Miami bass rhythm that fills the latter half of the song, making it more danceable and leading to an emotional climax.
'PDA' not only combines genres but also designs the flow of emotions in So-you's own honest yet sensuous way. So-you used the act of expressing emotions in public places as a metaphor, depicting immersion into private moments and emotional liberation.
The music video, released alongside the music, offers visual pleasure by modernly reinterpreting the Y2K sentiment that is receiving renewed attention. In the choreography, Redric and Shimizu participated, with Redric also taking charge of the performance directing for the music video, creating synergy with So-you.
In particular, 'PDA' is the first digital single So-you presents after joining Magic Strawberry Sound, and it is expected to be a significant turning point in her musical direction and visual identity.
As shown, So-you previewed a cool and hip mood through her label's official social media and her personal social media, capturing the protagonist So-you observing people expressing affection in public with a nonchalant attitude, signaling a new image transformation.
Meanwhile, So-you's digital single 'PDA' will be released today (16th) at 6 p.m. through various music sites. Following this, So-you plans to sequentially introduce a performance video of 'PDA' featuring Black Q's performance directing through Magic Strawberry Sound's official social media.
[Photo] Magic Strawberry Sound
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