The group POW completed its activities for the third album with its final stage on 'Inkigayo'.
POW concluded its activities by showcasing the stage for the title track 'How to Become Tender' on SBS 'Inkigayo' broadcast on the afternoon of the 13th. With stable vocal abilities, a spectacular performance, and heightened fan manners, the group showcased a high-quality stage that wrapped up this promotional cycle.
Having released their third album 'Being Tender' on the 27th of last month, POW has been actively engaging in various music broadcasts and stages, receiving a warm response. The third album 'Being Tender' is based on the European sentiment of youth culture, with leader Yochi and Jeongbin taking on the overall production, presenting matured and deep POW-style music. After its release, it steadily garnered attention and word-of-mouth.
POW started strengthening its bond with fans from the first week of its comeback through grants on major music broadcasts such as KBS2 'Music Bank', MBC 'Show! Music Core', and SBS 'Inkigayo'. In particular, during the performance of the title track 'How to Become Tender', they received great responses for their refreshing energy and sweet live performance. They also confirmed their rising trend by becoming a candidate for number one on SBS funE 'The Show'.
They also gained attention on global charts. POW entered the charts in 7 countries on iTunes (Australia, Thailand, Malaysia, etc.), and the song 'How to Become Tender' entered the 'Korean HOT200' on Shazam, the world's largest music search platform, receiving the passionate love of global fans. This enthusiasm is expected to continue into the Asian tour in the second half of the year.
POW conveyed through their agency Grid Entertainment, "Throughout this year, we consistently worked to communicate with our fans through music and content that reflects our unique style, including web dramas and OST production leading up to the third album comeback. We sincerely thank the fans for their unwavering love and interest during this process," and added, "We will continue to communicate with fans through various activities, providing more music and content."
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