'Salim Nam' is demonstrating its status as the representative entertainment program of KBS with its unbeatable ratings.
KBS 2TV's 'Salim Nam Season 2' (hereafter 'Salim Nam'), which airs every Saturday, has recorded the highest Saturday entertainment ratings for six consecutive weeks, continuing its unparalleled trajectory. The viewership rating from the broadcast on 5th was 6.3% according to Nielsen Korea's national standards, and the highest rating reached 7.6%. Notably, it also set a record for its highest rating in the institutional sector of the 2049 viewership rating, which is a key indicator of channel competitiveness and public interest.
This is an achievement that has surpassed a strong lineup of dramas, securing the number one ratings across all channels, including terrestrial, cable, and general programming, and is regarded as a meaningful result showcasing the competitiveness of 'Salim Nam.'
'Salim Nam,' which began airing in 2017, has formed a relatable connection by highlighting the daily lives of celebrities and the theme of 'housekeeping.' It vividly portrays realistic concerns and family conflicts across different age groups, delivering genuine laughter and warm feelings to the audience.
'Salim Nam' maintains its competitive edge by adhering to the original format of 'observational variety' while flexibly reflecting the demands of viewers, even as new entertainment shows continuously emerge. The 'family entertainment' format, in particular, has strengths in storytelling and emotional direction, which it intensively incorporates into episodes, providing deep resonance for the audience.
Recently, it showcased rich storytelling centered around the Park Seo-jin family's touching 70th birthday party and received praise for combining engaging chemistry between MC Baek Ji-young and Eun Ji-won for both immersion and entertainment. Additionally, it has drawn responses by revealing updates about nostalgic stars like JXK's Ko Ji-yong and Click B's Kim Sang-hyuk, evoking empathy and nostalgia across generations.
This has proven that family-targeted entertainment can have an impact on specific age groups, as it recorded its highest viewed ratings among advertisers' primary target of viewers ages 20 to 49.
'Salim Nam,' based on unwavering authenticity and a deep sense of connection, continues to receive steady love from viewers, and it is expected to further solidify its position as a representative long-running entertainment program of KBS in the future.
[Photo] Provided by KBS 2TV's 'Salim Nam'
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