Actress Jeon Ji-hyun has once again chosen "change." Despite her glamorous career and history, she does not stop and is moving toward a more essential path.
Until about two weeks ago, the industry was still tense regarding Jeon Ji-hyun's next steps. Major entertainment companies were sending love calls, and she was more than ever noted as a "free agent big catch." However, the path Jeon Ji-hyun has chosen is once again "a space for herself."
Recently, Jeon Ji-hyun established her own one-person agency, "PEACHY," formalizing her independent career. This goes beyond just a simple agency; it is the starting point of the "Jeon Ji-hyun brand," where she can fully express her philosophy and emotions.
Above all, her recent move drew more attention as it coincided with her transformation into a bob haircut. Long, straight hair has long been considered a signature element of Jeon Ji-hyun. Fans are reacting to her bold return to a bob hairstyle by saying it feels like "the beginning of another chapter" and "when Jeon Ji-hyun signals a change, something always significant happens."
The PEACHY team explained Jeon Ji-hyun's direction and its meaning as follows: "PEACHY aims for depth, restraint, and the beauty of existence itself. We aspire to become a platform where the emotions and expressions of actress Jeon Ji-hyun naturally blend, going beyond simple management." Jeon Ji-hyun also noted about her choice, "Having lived as an actress for a long time, I needed time to reflect on myself and consider new directions," adding that "PEACHY is a decision that encapsulates my present and is a starting point to focus on the essence."
This declaration does not remain solely as a change in appearance with the bob hairstyle. It signifies ambition as an actress, depth as a person, and a new approach to content. While PEACHY is centered around Jeon Ji-hyun, there are also plans for future expansions into various content businesses. In fact, a source hinted, "We are planning contents that naturally blend the life and expressions of the actress."
Already at the pinnacle of her career, Jeon Ji-hyun once again chose change without resting on her laurels. The one-person agency she has restarted after 13 years and the "new perspective" symbolized by her bob hairstyle raises attention on what kind of turning point it will create in her career.
Meanwhile, Jeon Ji-hyun is set to face the public again this fall through the Disney+ original series "Polaris" and director Yeon Sang-ho's new film "The Invasion." In "Polaris," she will play the role of international diplomat "Moon Joo," and in "The Invasion," she promises to show a strong presence as a survivor caught in a viral disaster.
[Photo] SNS, OSEN DB
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