In July, the box office performance of the horror film 'Noise' (provided by KC Ventures Co., Ltd., Byfourm Studio Co., Ltd. | distributed by Byfourm Studio Co., Ltd. | produced by Finecut Co., Ltd. | directed by Kim Soo-jin) is noteworthy. Even in its second week of release, it maintains a top position at the box office, proving the potential of mid-budget films once again. Analysis suggests that the target strategy of Byfourm Studio, which has led the marketing of numerous hit content such as 'Firefighter', 'Hitman', and 'Match', has been effective once again.
'Noise' is a psychological horror thriller where the protagonist, Juyoung (Lee Sun-bin), confronts a mysterious case while searching for her missing younger sister in a noisy APT. complex plagued by daily sound disturbances. This summer, 'Noise' not only secured the number one spot in the Korean film box office for two consecutive weekends but also attracted more than twice the audience compared to its opening weekend. Within just 12 days of release, the accumulated audience surpassed 670,000. Based on the integrated computer network for movie theater admissions, 'Noise' showed a rising trend with accumulated audience numbers exceeding 673,489 during its second weekend.
In particular, 'Noise' attracted 147,849 viewers during its opening weekend, and in its second weekend, it drew an impressive 326,270 viewers, showing more than double its box office success. Additionally, during its second weekend, it surpassed 'F1 The Movie' and successfully engaged in box office recovery, beginning to close in on 'Jurassic World: Dominion'. Moreover, 'Noise' achieved the highest seat sales rate during its second weekend, recording an average seat sales rate of 35.5% over the weekend, outpacing all Hollywood blockbusters.
It generated remarkable box office success, which nobody anticipated before its release, cementing its status as a true underdog turned box office dark horse this summer. Audience word-of-mouth played a significant role in this success.
'Noise', which is maintaining its own rising box office performance without being overshadowed by Hollywood blockbusters, is garnering attention as a hot topic in the film industry both online and offline. From the day of its release, it quickly gained traction on social media, generating spontaneous online buzz among viewers. With the increasingly hot weather prompting audiences to seek a cool 'theater vacation', many moviegoers are joining the ticket lines after hearing positive reviews about the film on-site. Having properly boarded the rising box office wave, 'Noise' is expected to continue its long-term success, leading the box office for Korean films even in its third week.
[Photo] Poster of the movie 'Noise'
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