A pop-up store fully embodying the concept of NCT DREAM's (SM Entertainment) 5th studio album will open.
'TIME RIDERS' will be a large-scale promotion that will unfold from the 10th to the 27th at 98 Yeonmujang-gil, Seongdong-gu, Seoul, on the 1st to the 4th floors, featuring the NCT DREAM 5th studio album 'Go Back To The Future'.
'TIME RIDERS' is planned with a concept that recruits a 'board crew' for curious weirdos to travel through time, showcasing various spaces where visitors can experience the time-travel worldview of the 5th studio album, including a message wall that can transmit messages to the past or future, an exhibition of NCT DREAM's past performance costumes, a listening zone for highlight audio, a media zone for enjoying videos, and an MD zone where albums and merchandise can be found.
A 24-hour operating space on the 1st floor will feature experience content reflecting the tastes of the MZ generation, including a four-cut photo booth, a custom photo card kiosk, a name and card cover sticker machine, and a random capsule machine, providing both high accessibility and fun.
This pop-up store will open on the same day as the first performance of '2025 NCT DREAM TOUR 'THE DREAM SHOW 4 : DREAM THE FUTURE'' at the Gocheok Sky Dome from July 10 to 12, offering fans a richer range of experiences and is expected to elevate the enthusiasm for NCT DREAM's comeback to its peak with a large-scale promotion including a comeback, performances, and the pop-up store.
The NCT DREAM 5th studio album 'Go Back To The Future' will be released on the 14th at 6 p.m. on various music sites, featuring a total of 9 tracks, including the double title tracks 'BTTF' and 'CHILLER'.
[Photo] Provided by SME.
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