The global art market's interest in the virtual artist "Edan Maverick" is growing.
Created as another persona of singer Dawn, the virtual artist "Edan Maverick" from Wonnis Korea was officially invited to the '2025 Focus Art Fair' held in New York, USA, this past May, marking its participation in a global art fair for the second consecutive year.
"Edan Maverick" achieved the milestone of participating in this art fair for the second time, following the 2024 edition in London, solidifying its position as a next-generation digital artist combining technology and art.
At this event, Edan Maverick unveiled the new work "United." Composed of 22 stars connected in a linear fashion, "United" resembles a single star from a distance, but as one approaches, different stories and visual narratives unfold, conveying a message of diversity and inclusiveness and capturing the attention of local viewers and gallery officials.
In particular, Edan Maverick demonstrated the feasibility of a revenue model along with artistic merit as a virtual artist, through collaborative invitations from various global brands.
The Focus Art Fair has established itself as a representative global art platform that showcases both artistry and mass appeal, with galleries and artists from over 40 countries participating annually.
In the New York exhibition held in May, under the theme of "the coexistence of digital and nature," numerous experimental works were introduced, including Edan Maverick's new piece, AI, NFT, and robot-based performances, breaking the boundaries between advanced technology and contemporary art.
Edan Maverick is a technology-converged virtual IP planned and operated by Wonnis Korea, implementing art content that transcends the boundaries of reality and virtuality, based on generative AI technology and a 3D production system, and is expanding into various IP businesses beyond just digital art, including fashion, merchandise, and brand collaborations.
Kim Jin-soo, the CEO of Wonnis Korea, noted, "This exhibition is not just about global expansion; it is a case that proves the artistic and revenue potential of a virtual IP developed domestically, saying, 'We will present new content and business models in the stagnant virtual human market and achieve more substantial communication with the public.'"
Edan Maverick is planning immersive digital content that goes beyond being a simple virtual character, aiming to continue its activities to grow into a differentiated IP that combines technical originality and artistry.
[Photo] Wonnis Korea
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