Group IVE's Jang Won-young has been selected as the new model for Downy.
The fabric softener brand Downy from Korea P&G released images featuring Jang Won-young on the 1st, announcing her selection as a model.
The released images capture Jang Won-young with a sunny smile alongside the product, exuding a refreshing atmosphere. Jang Won-young's bright and fresh energy perfectly harmonizes with the freshness of the product, creating a fantastic synergy that captures the viewers' attention.
Downy noted, "With Jang Won-young's naturally bright energy attracting a lot of love and attention, she aligns with the brand's image that aspires to convey the freshness after washing," revealing the reason for her selection as the brand model.
Jang Won-young expressed, "When I think of Downy, the 'refreshing fragrance' comes to mind. The brand image of Downy, which brightens my mood the moment I wear it, resembles my desire to always convey bright energy, so I am happy to be a model together."
Currently active as a model for various brands including beauty, fashion, food, finance, and alcohol, Jang Won-young is demonstrating her irreplaceable influence with an exceptional presence as an 'advertising queen'. With her new role as a model for the fabric softener brand, she plans to continue various activities as a Downy model.
Meanwhile, IVE, to which Jang Won-young belongs, will perform as a headliner at 'Lollapalooza Berlin' on the 12th and 13th and will take the stage at 'Lollapalooza Paris' on the 20th, continuing their global activities.
[Photo] Downy
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