Overcoming the exit rumor, they have reached the top of the advertising world... IU and Byeon Wooseok selected as the '2025 representative models of Korea' by advertisers
Actors IU and Byeon Wooseok have put an end to the absurd exit rumors, emerging instead as the 'most popular faces' in the advertising industry.
Recently, as IU and Byeon Wooseok were preparing for the new drama '21st Century Grand Duchess,' reports surfaced that the two would be exiting. However, their agency dismissed the claims immediately as unfounded. Byeon Wooseok's agency, Baro Entertainment, stated in an official position last March, "The exit rumor regarding actor Byeon Wooseok is completely false." IU's side also indicated that there would be no changes to her participation in the drama.
Despite the dramatic nature of the rumors, the two actors have garnered the highest attention in the advertising world, having both been named '2025 representative advertising models.'
This title comes from the voting results organized by the Busan International Marketing and Advertising Festival, the only international event in Korea related to marketing, advertising, and digital content. Selected based on a survey conducted for two months from March, including participation from current advertisers, marketers, and industry experts, it boasts a level of credibility that is different from general consumer popularity. In the advertising industry, it is used as an important indicator when selecting brand models.
Byeon Wooseok has proven his rapid growth by leaping to 'representative model' after winning the rookie category last year. He garnered explosive popularity with 'Lovely Runner,' creating a 'Lovely Runner' phenomenon.
IU is the undeniable 'top of the advertising world.' Recognized as the leading female advertising model for two consecutive years since last year, she has proven her unparalleled influence. Recently, the Netflix series 'When Life Gives You Tangerines' has achieved success in global popularity, continuing to show significant results.
'21st Century Grand Duchess' depicts a romance that breaks social classes between a woman who is a rich family's second daughter and was born with a silver spoon but is just an annoying commoner, and a sad prince's son who can have nothing. IU plays the role of Seong Hee-joo, the second daughter of the nation's top conglomerate, endowed with stunning beauty, intelligence, and fierce competitiveness, while Byeon Wooseok is cast as Lee An, the prince's son in the 21st century constitutional monarchy of Korea, making it a highly anticipated work in broadcasting. The work, which won an MBC script competition, is set to be co-produced by MBC and Kakao Entertainment as a mini-series.
Unexpected exit rumors have actually highlighted the presence of the two. Anticipation is growing for their futures, as they conquer both the work and the advertising industry.
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