Singer Jessi, who left Psy and Jay Park, will release her new song "Newsflash" as her first move after establishing her independent label.
On the 25th, Jessi first unveiled the music video teaser for her new digital single "Newsflash" through her official social media and YouTube channel.
"Newsflash" is a hip-hop track that decodes Jessi's comeback journey after about a year-long hiatus using the keyword "newsflash." This new song, which conveys a sincere yet confident message, showcases Jessi's unique energy and narrative as it is.
In the released teaser video, Jessi appears under dazzling spotlights. All her movements are captured by the media's gaze, becoming a topic of discussion, while she advises to "don't believe all the hype" and not to be swayed by exaggerated words.
As she dominates the stage in front of a large audience, Jessi exudes professional charisma and confident energy, while also revealing her authentic self beyond the glamour through snapshots of her simple daily life and childhood. Towards the end of the video, Jessi is shown standing in front of a microphone, heightening curiosity about the main music video.
With this new song, Jessi has founded her independent label UNNI COMPANY and is embarking on independent music activities. Jessi's new digital single "Newsflash" will be released on the 27th at 1 p.m. through major domestic and international music sites.
Jessi was investigated for her involvement in a fan assault incident last year, but the investigation agency concluded there was no relevant charge, leading to a decision of no charges.
At that time, Jessi stated that she did not know the assailant. However, when it was revealed that she had known some of the assailants for a long time, she faced criticism. In response, Jessi released an apology stating that she wished she could return to that time.
[Photo provided by UNNI COMPANY.]
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