Actor Ko Hyun-jung is at the center of attention, being positioned as "the face of trust" while receiving consecutive love calls from the advertising industry.
Recently, Ko Hyun-jung was newly selected as the exclusive model for the global beauty medical device corporation "Tentec"'s monopolar RF device "10therma," and she also renewed her contract this year with the diet brand "Slimway," for which she served as the exclusive model last year, thereby proving her position as a blue chip in the advertising industry once again.
As the new model for "10therma," Ko plans to convey the brand's identity clearly through a campaign with the slogan "Let's live beautifully" in an elegant yet restrained manner. The campaign will be sequentially developed through various channels, including digital video content, social media, online, outdoor advertising, and marketing activities targeting hospitals and clinics nationwide.
A Tentec official noted, "Ko Hyun-jung's trustworthy and luxurious image is expected to create high synergy with the '10therma' brand, which is based on advanced technology."
Additionally, Ko Hyun-jung will continue her partnership with the health supplement specialty brand Dodream for the diet brand "Slimway" for the second consecutive year. The brand stated, "Ko Hyun-jung's refined and elegant image harmonizes ideally with the brand concept," adding that "the campaign she has been part of has garnered high trust and positive responses from consumers."
Indeed, Slimway has consistently communicated the messages of "unembellished dieting" and "sustainable beauty" through collaboration with Ko Hyun-jung, and her unique authentic image has received significant acclaim for enhancing the brand's favorability. Along with this, "Slimway Diet" recently achieved first place in the diet category of the "2025 Consumer Choice Excellent Company Brand Awards."
Being recognized as a "model consumers trust" in the advertising industry, Ko Hyun-jung is also expected to showcase a strong acting transformation in the SBS drama "The Mantis: Original Sin," scheduled to air in September. In this work, she will take on the role of a female serial killer nicknamed "The Mantis" for committing murders 20 years ago, leading a complex narrative as she tracks the case alongside her son, who has become a police officer.
In this way, Ko Hyun-jung showcases a unique presence that transcends generations in both advertising and acting. With her natural charisma, elegant image, and authentic communication, she is solidifying her position as a trusted actor among consumers and viewers alike.
The continuous selection of models from diverse brands, ranging from beauty to healthcare, demonstrates that Ko Hyun-jung is recognized not merely as a face but as a partner who also helps design and convey brand philosophies.
As a result, there is growing anticipation for the new works Ko Hyun-jung will present in the future and the synergy with brands that will resonate.
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