The group Cravity has reached a new turning point with the leader change after their 5-year debut. Members at the center of the change candidly expressed their sincerity toward fans and their determination to maintain the core of the team despite the somewhat sudden shift.
Cravity recently held an interview to celebrate the release of their 2nd album, 'Dare to Crave,' at the Starship Entertainment building in Gangnam, Seoul, discussing the new album.
Earlier, Cravity announced a major rebranding ahead of their 2nd album comeback. They revamped the official logo and the meaning of the team name, and the leader changed from Serim to Wonjin and Hyungjun.
The leader change was also sudden news for the members. Wonjin shared, "There were surprising and confusing moments for us as well," but added, "Thinking of the fans who have waited a lot, we had no choice but to focus more. I tried to adapt as quickly as possible and took time to focus on the album."
Hyungjun also mentioned, "I think the most surprised may be the fans," and said, "We also needed to organize our hearts. Since fans have been looking forward to our comeback, we are preparing hard to repay that. We hope for a lot of expectations and interest."
Serim expressed her feelings about stepping down from the leadership role, saying, "At first it was surprising, but I knew Wonjin and Hyungjun would do well because they had supported me a lot. Now, I think I can take on a supportive role for the team."
Regarding the reason for the leadership change, Wonjin explained, "It started with the idea of changing the atmosphere within us during the practice process and album preparation. Although Serim did a good job of creating our atmosphere, the leader change occurred, but we are trying hard not to lose the old Cravity's spirit."
The rebranding, which includes redefining the team name, logo, and identity, was also a significant turning point for the members. Wonjin stated, "We had positive discussions about the rebranding, but found the leadership change to be slightly surprising. Ultimately, we conversed well within and practiced to set the atmosphere."
Furthermore, he added, "Whenever we think of Cravity, we like to take on challenges and have always worked hard to show new and different sides of ourselves. We considered this rebranding as a fresh challenge."
Cravity's new logo symbolizes 'grapes,' carrying the meaning of continuously growing like new branches and leaves. Wonjin explained, "I wanted to express our new determination."
Taeyoung commented, "It seems that it was not only about the visible rebranding but also intended to change the internal atmosphere." He added, "We've been working together for 5 years, and I thought that changing the leader wouldn't significantly change us, so one might think it lacks meaning. Nevertheless, I consider it part of the various attempts the company was trying to make."
Additionally, Cravity expressed that they believe this album is a turning point, saying, "With the rebranding, we hope many fans will show interest and that this will lead to a big positive change, allowing Cravity to continue being happy in the future."
[Photo] Starship Entertainment
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