Actress Yum Jung-ah is embarking on an unprecedented acting transformation through the drama 'I Shopping.'
The new ENA drama 'I Shopping,' which will premiere on July 21 (Monday) at 10 p.m. (KST), directed by Oh Ki-hwan and written by Ahn So-jung, produced by Group 8 and Take One Studio, is an action thriller depicting the desperate survival and revenge of children who barely survived after being abandoned by their foster parents. This series is based on a webtoon of the same name that won the 'Best Creative Award' at the SPP 2017 International Content Market and recorded 51 million views on Kakao Webtoon, generating great expectations even before its broadcast. In the drama, Yum Jung-ah plays Kim Se-hee, the director of a large hospital and the head of a charitable foundation. On the surface, she appears to be a respected celebrity in the medical field, but in reality, she is the actual leader of an illegal adoption trafficking organization. Under the distorted belief that 'only superior genes should survive,' she engages in the shocking business of 'I Shopping.' Yum Jung-ah is set to present a bold character unlike any she has shown before, likely shaking up the home viewing audience.
In the first stills released today (18th), Yum Jung-ah expresses the complex inner self of a character that transcends 'good and evil' with just a few cuts, emanating an aura that is hard to approach. The cold gaze and the calm smile conceal a chilling energy, leaving a strong impression and instantly overwhelming viewers.
Having established herself as a 'trustworthy actress' through numerous works, Yum Jung-ah will showcase a radically different character that is 180 degrees opposed to her existing image, playing a central role in maintaining the tension of the drama's world. The overwhelming charisma of 'Yum Jung-ah's Kim Se-hee' raises anticipation for the emergence of another multi-dimensional villain.
The production team noted, "Actress Yum Jung-ah is fully immersed in her role as Kim Se-hee, showing results beyond imagination," and added, "Viewers will encounter a powerful version of Yum Jung-ah that they have never seen before, urging them to pay attention and support the high-quality thriller 'I Shopping' that will hit this summer of 2025."
Meanwhile, ENA, which has been setting new box office records with every Monday-Tuesday drama such as 'New Recruit' and 'Tastefully Yours,' is garnering expectations for the new show 'I Shopping.' This production is being jointly created by Group 8, known for successful dramas based on original works such as 'Loving Today,' 'Taxi Driver' series, 'My ID is Gangnam Beauty,' and 'Boys Over Flowers,' and Take One Studio, which produced 'Your Honor' and 'Luca: The Beginning.'
The new ENA drama 'I Shopping' will premiere on July 21 (Monday) at 10 p.m. (KST).
[Photo] ENA
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