Izna continues to show off their talents as a 'global super rookie.'
Since their comeback with the new song 'BEEP' on the 9th, Izna has been making waves in music broadcasts and global music charts for a week, clearly demonstrating their presence as an emerging 'performance rookie.'
Beginning with the Mnet 'M Countdown' broadcast on the 12th, Izna, who appeared consecutively on music broadcasts such as 'Music Bank,' 'Show Music Core,' and 'Inkigayo,' captured attention with their overwhelming stage presence even during the first week of their comeback.
With lovely visuals and an energy full of summer feel, Izna filled the stage and redefined the essence of a refreshing summer song through their 'BEEP' performance. The preppy look styling, which is a hallmark of high teen concepts, combined with Izna's vibrant expressions and lively vocals quickly captivated global fans.
Izna's unique upbeat choreography, performed over a trendy rhythm, radiated a pleasant energy, and their facial expressions and lively gestures synchronized with the key lyrics also captured the audience's hearts. In particular, the 'heart signal' choreography, where they poke the sky with their second finger, became a highlight of the performance, drawing considerable interest.
Izna's new song challenge quickly spread through word of mouth, with various senior and junior artists and celebrities participating to showcase their chemistry with Izna, enhancing the challenge's popularity.
'BEEP' proved its hit power, achieving the top 10 on Melon's latest chart (1 week) and ranking fourth (1 week) and ninth (4 weeks) on GENIE MUSIC's latest chart, which is not typical for a rookie, and it also quickly charted on GENIE and Bugs' top 100. The music video surpassed 30 million views at lightning speed in less than a week, reflecting Izna's popularity and the response from global fans.
Additionally, achievements such as ranking second on the Japanese iTunes K-POP song chart, second on the POP song chart, and third on AWA's latest release pop chart continued, further accelerating Izna's global growth. With the simultaneous release of the Japanese version 'BEEP (Japan Edition),' Izna is widening its connection with local music fans.
'BEEP' is a trendy dance song inspired by the emergency alarm that rings at the moment love begins, and with the collaboration of producer Teddy and world-renowned choreographer Kiel Tutin, it maximizes Izna's unique high teen sensibility and performance. The refreshing synth sounds, catchy chorus, and Izna's outstanding concept adoption have garnered passionate responses from the fandom since its release.
Meanwhile, Izna, who is continuing the heat as a 'global super rookie,' plans to reach out to fans through various broadcasts and content in the future.
[OSEN]