The music video for the song 'Bad Influence (Prod. by Pharrell Williams)' from group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, THE 8, Mingyu, DK, Seungkwan, Vernon, Dino) was released on the night of the 11th on the team's official social media and HYBE Labels' YouTube channel.
SEVENTEEN's latest music video features a sophisticated mise-en-scène that evokes brand collection videos. The props, such as an analog TV, reel tape, and old tires, are boldly arranged in a clean, uncluttered space, creating scenes that resemble pieces of art.
This music video distinctly showcases the unique style of SEVENTEEN, the 'self-producing idol' group continuously engaging in creative activities. Artistic objects harmoniously blend with a modern background, enriched by their legacy, creating a sensuous and original visual aesthetic.
The visuals of SEVENTEEN also stand out. They perfectly embody a chic aura while wearing stylish fashions such as black leather coats and sunglasses. The members' free movements under the sparkling lights create a dreamy yet overwhelming atmosphere.
In particular, the jackets worn by the members catch the eye. These outfits are collaborations between SEVENTEEN and the fashion brand sacai. Designed with the members' direct participation, these clothes are being sold through a charity auction on the global commerce content platform JOOPITER, founded by Pharrell Williams. The revenue will be donated to UNESCO, where SEVENTEEN serves as youth ambassadors.
'Bad Influence (Prod. by Pharrell Williams)' is an appealing song with an uptempo drum beat and heavy 808 bass sounds, written, composed, and produced by world-renowned artist and producer Pharrell Williams. Upon release, this song secured a spot on major domestic music charts, including Melon's 'Top 100,' and entered the 'Worldwide iTunes Songs' chart, receiving balanced love both domestically and internationally.
The popularity of the title track 'THUNDER' continues. This song achieved first place on the cable channel MBC M's 'Show! Champion' broadcast on the 11th, reaching six music show victories. The fifth studio album set a record for the highest initial sales (the volume of album sales in the week immediately following release) among K-pop albums released this year. This album reached first place on the domestic album chart and second place on the U.S. 'Billboard 200.'
[Photo provided by Pledis Entertainment.]
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