YG Entertainment is ramping up for the launch of its third global girl group following BLACKPINK and BABYMONSTER. At the center of this is the new trainee Eveli (EVELLI), a 15-year-old from Australia. However, her displayed skills and stage presence are so intense that they cannot be measured by age.
On the 28th, YG unveiled a rap performance video of Eveli as the first runner of the 'YG NEXT MONSTER' project through its official blog. Choosing Doechii's 'Nosebleeds,' Eveli perfectly executed rapping along with her deep voice matching the dynamic beats, instantly capturing the attention of global fans. The admiration did not stop there. Her calm stage manners and confident attitude, which overshadowed her young age, exuded hip-hop swag, earning her the label of a 'fully-formed rookie.'
Another video ignited even more interest. The dance performance video of Eveli, released on the 11th, showcased her routines set to AGNEZ MO and Ciara's 'Get Loose.' It encapsulated Eveli's diverse charm through powerful dance lines, fluid body control, and expressive gestures. Her confident demeanor, which seemed to enjoy the music, overwhelmed the audience's gaze.
Eveli's remarkable potential is not limited to performance alone. She possesses a well-rounded skill set that includes singing, rapping, dancing, and visuals, as well as proficiency in English, Korean, and Spanish, aligning perfectly with YG's strategy aimed at the global market.
Accordingly, the discerning eye of Yang Hyun-suk, the general producer at YG, which has overseen the evolution from BIGBANG to BABYMONSTER, is once again attracting attention. According to YG, Yang noted that Eveli is 'a talent with unprecedented star quality among the trainees I have seen' and has reportedly received high praise from those around him. Reflecting on the last 30 years that have birthed numerous stars through YG, such statements carry significant weight.
YG's next-generation girl group will comprise a total of four members, with the second member expected to be revealed soon after Eveli. As Eveli steps boldly as the first runner in the legacy of BLACKPINK's global success and BABYMONSTER's strong live performance skills, expectations for the subsequent members are also rising.
As fans worldwide eagerly await the arrival of YG's new girl group, attention is turning to how YG's latest group will once again shake up the K-pop market.
[Photo] YG Entertainment
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