The Black Label has launched a groundbreaking new mixed-gender group. This team, which includes the granddaughter of Shinsegae, is named 'ALLDAY PROJECT.'

On the 9th, The Black Label announced their official debut by revealing the team name for ALLDAY PROJECT, along with a teaser video and the identities of the five members, via their official social media. As they prepare for their debut on the 23rd, they are signaling the start of full activities, amplifying excitement among K-pop fans.

ALLDAY PROJECT is the second group introduced by The Black Label, led by TEDDY, and its bold mixed-gender format has already drawn attention. The newly created official social media account drew eyes by posting a 'project approval document' that looked like a security document, along with a group photo of the members.

In particular, it became known that member Annie is the eldest daughter of Shinsegae Chairwoman Jeong Yu-kyung and the granddaughter of Shinsegae Chairman Lee Myung-hee, stirring excitement in both the music and business industries. Additionally, talented members such as Tarzan, Bailey, Woo-chan, and Young-seo have joined the lineup, showcasing their distinctive presence even before their debut.

Each member is formalizing their debut by posting 'approval document' selfies on their social media, presenting a mood that differentiates them from existing K-pop launch methods. While the hidden sensual music world behind their cool and refined image is still shrouded in mystery, expectations for quality are at an all-time high since TEDDY is producing it himself.

Meanwhile, ALLDAY PROJECT is set to unveil various teaser contents sequentially ahead of their official debut on the 23rd.

[Photo] Provided by The Black Label

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