The group ILLIT transforms into magical girls to deliver the power of positivity to everyone.
ILLIT (Yoonah, Minju, Mocha, Wonhee, Iroha) unveiled the 'Brand Film (little monster MV)' of their mini album 'bomb' on the HYBE Labels YouTube channel on 5th.
The brand film is a content that contains the message ILLIT wants to convey and shows the bold and honest identity of Team ILLIT through authentic stories in each album. The brand film of this mini album uniquely features the added sound source of the track 'little monster', resulting in a music video.
'little monster' expresses stress such as anxiety and depression that bothers me as a monster, featuring cheerful lyrics that stand out. The addictive melody and the members' gentle tones tickle the ears.
The brand film visually captures the message of 'little monster.' Members, curled up as if asleep in a prison of the heart, swallow the 'little monsters' that have turned into jelly and break through the walls surrounding them to soar into the sky. The visuals of the members transforming into magical girls and bursting through with a mystical atmosphere are remarkable.
For them, magic means believing in one's potential. One can feel the bold charm of ILLIT as they face their negative inner emotions head-on without avoidance. The eyes of the members, who return to the real world girls, are filled with strong courage and intense passion. Minju, who says, "Remember, the magic inside you," is energetically seen opening the door and stepping out into the world, eliciting smiles from viewers.
The brand film captures the members' visuals, reinterpreting magical girls, and has garnered enthusiastic responses from global fans. Fans have reacted with comments such as, "It's amazing to incorporate the magical girl concept like this," "It's a really unique and intense concept video," and "This is a cute style of music video I've never seen before."
Meanwhile, ILLIT will release their mini album 'bomb' on the 16th at 6 p.m. 'bomb' contains a story of ILLIT expanding their world with their own attitude through interactions with 'you'. The new album includes a total of five songs, including the title track 'Borrowed Cat (Do the Dance)', 'little monster', 'jellyous', 'oops!', and 'Night Picnic.'
[Photo] BELIFLAB
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