According to the big data analysis of advertisement model brand reputation in June 2025, Son Heung-min ranked first, Byeon Wooseok ranked second, and Lim Young-woong ranked third.
The Korean Enterprise Reputation Research Institute measured the advertisement model brand reputation index through consumer behavior analysis of 40,749,125 advertisement model brand big data collected from May 3, 2025, to June 3, 2025. This marked a 50.00% increase compared to the advertisement model brand big data of 27,165,322 from May.
The brand reputation index identifies that consumers' online habits significantly influence brand consumption and is created through brand big data analysis. Advertisement model brand reputation analysis can measure consumer relations, positive and negative evaluations, media interest, and the level of consumer interest and communication.
The advertisement model brand reputation analysis targets brands in the upper tier of brand reputation and analyzes the relationship between advertisement model brands and consumers using a big data reputation algorithm. The detailed indicators of the advertisement model brand reputation index include weights related to advertising channels.
In June 2025, the top 30 advertisement model brand rankings were Son Heung-min, Byeon Wooseok, Lim Young-woong, IVE, BTS, BLACKPINK, Psy, Lee Jung-hoo, Cha Eun-woo, Yoo Jae-seok, Lee Byung-hun, Lee Jung-jae, Ma Dong-seok, Son Suk-ku, Gong Yoo, Shin Dong-yeob, Kim Do-young, Kim Hye-soo, Faker, Park Eun-bin, Kang Ho-dong, aespa, Jeon Hyun-moo, Park Bo-gum, Choo Sung-hoon, Kim Jong-kook, Oh My Girl, Ryu Hyun-jin, Ji Ye-eun, and Lee Chan-won.
The brand that ranked first in advertisement model brand reputation, Son Heung-min, had a participation index of 981,832, a media index of 928,421, a communication index of 1,678,307, and a community index of 1,313,439, resulting in a brand reputation index of 4,901,999. Compared to the brand reputation index of 1,280,053 from May, this represents an increase of 282.95%.
The brand ranked second, Byeon Wooseok, had a participation index of 332,908, a media index of 450,765, a communication index of 802,531, and a community index of 898,212, resulting in a brand reputation index of 2,484,416. Compared to the brand reputation index of 1,589,864 from May, this shows an increase of 56.27%.
The brand ranked third, Lim Young-woong, had a participation index of 247,072, a media index of 377,397, a communication index of 955,292, and a community index of 653,908, resulting in a brand reputation index of 2,233,670. This reflects an increase of 61.76% compared to the brand reputation index of 1,380,881 from May.
The brand ranked fourth, IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Lee Seo), had a participation index of 174,205, a media index of 290,379, a communication index of 761,301, and a community index of 944,813, resulting in a brand reputation index of 2,170,698. This marks a 238.70% increase compared to the brand reputation index of 640,883 from May.
The brand ranked fifth, BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook), had a participation index of 59,940, a media index of 381,609, a communication index of 501,525, and a community index of 837,679, leading to a brand reputation index of 1,780,753. This signifies a 116.89% increase from the brand reputation index of 821,057 in May.
Korean Enterprise Reputation Research Institute Director Koo Chang-hwan noted, "The results of the brand big data analysis for advertisement model brand reputation in June 2025 show that the Son Heung-min brand ranked first. Analyzing the advertisement model brand category indicates a 50.00% increase compared to the advertisement model brand big data of 27,165,322 from May. Detailed analysis shows an 8.72% increase in brand consumption, a 31.43% increase in brand issues, a 100.16% increase in brand communication, and a 45.02% increase in brand diffusion."
He added, "In the link analysis of the advertisement brand that ranked first in advertisement model brand reputation in June 2025, terms like 'win, congratulate, and greatness' were highly mentioned, while in keyword analysis, 'Mega Coffee, Ketorolac, and Gillette' were prominent. The positive ratio analysis of the advertisement brand for Son Heung-min was found to be 90.34%."
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