The group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, DK, Seungkwan, Vernon, Dino) delivered an exhilarating energy with their new song "THUNDER" performance.

SEVENTEEN appeared on Mnet's "M Countdown" broadcast on the 29th and showcased the stage for their title track "THUNDER" from their 5th studio album "HAPPY BURSTDAY." On this day, the members exploded with intense energy like lightning, announcing the return of the "performance powerhouse."

The hip groove of SEVENTEEN, who seemed to play with rhythm freely, was impressive. The hand gestures shaped like a telephone and the choreography symbolizing lightning intuitively conveyed the lyrics and heightened immersion, while the members' perfect live performance captivated both the eyes and ears. As the cheers from fans blended with the addictive chorus, the excitement reached its peak.

The stage production was also a sight to behold. The dazzling lasers and lightning effects that flashed like electric currents maximized visual enjoyment. Against a set that seemed to have perfectly transported the "Blitz Club" from the music video, the members enjoying a leisurely party to celebrate their rebirth displayed SEVENTEEN's unique charm.

"THUNDER" is a dance-pop song based on EDM that compares the reborn SEVENTEEN constantly drawing new inspiration and broadening their world to thunder and lightning. The stage for this song, which was pre-released at the "B-DAY PARTY: BURST Stage @ Jamsugyo" on the 25th, ignited the success of the new song with online comments like "It's addictively crazy" and "The chorus plays automatically in my head."

The topic quickly led to high music chart rankings. "THUNDER" topped the Melon "Top 100" and Bugs real-time charts, maintaining a position in the top tier ever since. The American music publication Billboard praised it as "explosive and captivating, incomparable to any other song," noting that "this song shows that SEVENTEEN's musical achievements will continue for the next 10 years and beyond."

Album sales are also on an upward trajectory. "HAPPY BURSTDAY" ranked first for two consecutive days (May 27-28) on Japan's Oricon "Daily Album Ranking." The new release sold nearly 2.27 million copies on the day of release, shooting straight to number one on the Hanteo daily album chart, and also topped Japan's Line Music real-time and daily "Album Top 100" as well as China's QQ Music daily "Digital Bestseller Album" comprehensive category.

SEVENTEEN is scheduled to appear on KBS2's "Music Bank" and MBC's "Show! Music Core" today (30th) and tomorrow (31st) to showcase their new song.

Meanwhile, they added significance to their new album activities by receiving support from UNESCO, where they serve as youth goodwill ambassadors. UNESCO conveyed on its official SNS on the 28th, "Congratulations to SEVENTEEN on their 10th anniversary" and expressed gratitude for their continued commitment to empowering youth worldwide.

[Photo] Provided by Pledis, broadcast capture

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